news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Bloomberg News reported on the 14th that the Democratic and Republican presidential candidates in the United States are engaged in an advertising war, and have "burned" nearly 250 million US dollars for it since August, which exceeds the amount spent in the entire month of August in the last general election in 2020.

According to Bloomberg, the U.S. presidential election season generally officially starts after the Labor Day holiday in early September. Since August, Vice President Kamala Harris, who has secured the Democratic presidential nomination, and Republican candidate and former President Donald Trump have both launched campaign ads aggressively, showing that both camps hope to convert ample funds into an advantage in public support.

Data released by the American Advertising Influence Company showed that the campaign teams of both parties spent a total of $247 million in the first half of August to purchase or book campaign advertising time, which is 19% more than the entire August of the 2020 election cycle. Related expenses may continue to rise in the future. Harris's campaign team and a super political action committee supporting Trump recently announced plans for campaign advertising in the coming weeks, and the two sides will spend a total of $190 million.

Data shows that as of the 14th, the two camps have spent a total of $113.4 million to buy TV advertising time in seven "swing states", and these ads will be broadcast until the end of the Labor Day holiday. Both sides "burned" the most money in Pennsylvania, with Harris' team investing $7.6 million and Trump spending $23 million.

It is reported that Trump accounted for 60% of the advertising time booked by the two camps in August, while Harris accounted for 40%. The Republicans invested more money in all seven "swing states" than the Democrats. The super PAC "Make America Great Again" that supports Trump previously concentrated most of its resources in Pennsylvania, but now it is distributing its funds to seven "swing states", and the campaign "battlefield map" has expanded. Another super PAC that supports Trump and is mainly funded by Miriam Adelson, the widow of an American casino tycoon, has also joined the "battle" and launched the first round of campaign advertising during the Paris Olympics, announcing that it will invest about 60 million US dollars before the end of the Labor Day holiday. According to Xinhua News Agency/Visual China