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Today, as beverage consumption becomes more personalized and diversified, the direction of the tea beverage market is changing at an unprecedented speed. Reporters have found that tea beverage brands are simultaneously creating a craze for "ton barrels" and "baby cups" in recent days. On one side are the large-volume "ton barrels" and on the other side are the small and cute "baby cups". The healthy and personalized consumption concept is meeting the diverse needs of consumers and drawing a colorful new picture of tea beverages.

The "ton barrel" that can fill up the stomach is all the rage

"Tonton" is an onomatopeia for drinking water in big gulps. "Tonton barrel" is a general term for large cups in the beverage industry. The "2024 China Beverage Industry Trends and Outlook" released by Nielsen IQ shows that large bottles of ready-to-drink beverages with specifications of 600ml-1249ml are becoming a new highlight of industry growth. Small cups of 500mL can no longer meet the needs of some consumers, and large barrels of 800mL, 1L and even 5L have set off a consumption boom in the coffee and milk tea markets.

The reporter learned that the trend of "ton-ton barrels" can be traced back to the "Baqi Yitong" series of products launched by Nayuki's Tea in 2022, and "new tricks" are sold every year. "Baqi Yitong Tao" became the top store sales on the first day of its launch, and its sales exceeded 10 million cups in 5 months. "Baqi Yitong Gua" ranked TOP3 in sales during its sales period. The "Baqi Yitong Shengjiao Pineapple" co-branded with "SpongeBob SquarePants" was a hit as soon as it was launched, with sales exceeding 700,000 on the first day... Popular tea brands such as Heytea, Cha Baidao, CoCo, Shanghai Auntie, and Guming have also launched their own super-large cup products one after another. Xuzhou's local Honey City Love has launched a 5L fruit tea, which has become a hot topic on social media.