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This year, Ant HR and high-end kitchen appliance brand Fotile have started a new round of in-depth strategic cooperation. As the industry's leading one-stop human resources outsourcing service provider, Ant HR, with its rich talent pool and excellent service capabilities, accurately matches Fotile's employment needs in the rapid expansion of the e-commerce live broadcast field, and has built a highly efficient, collaborative, and high-quality e-commerce anchor team for Fotile.

As a leader in high-end kitchen appliance brands, FOTILE has always led the industry with excellent product quality and innovative design since its establishment, and is committed to providing consumers with high-quality smart kitchen appliance solutions. In the wave of the rise of live e-commerce, FOTILE has keenly perceived this trend and actively deployed in the live broadcast field, further expanding the market through online channels such as Douyin and Tmall. With the rapid expansion of its business, FOTILE's demand for high-quality talents is also growing.

Against this background, the strategic cooperation between Ant HR and FOTILE came into being. Ant HR gave full play to its professional advantages and provided FOTILE with a full range of human resources services. First of all, for the recruitment of anchors who bring goods, Ant HR has built a comprehensive and efficient evaluation system, which not only covers the anchor's external performance ability, such as image temperament, language art and interactive skills, but also deeply explores their inner potential and brand value resonance, such as personal charm, brand fit and product emotional investment. Through layers of screening, actual combat test broadcasts and comprehensive evaluation, we accurately lock in high-quality anchors who have both professional qualities and can deeply interpret the brand spirit and stimulate consumers' desire to buy.

In addition, Ant HR follows up the training and development plan throughout the process to ensure that each anchor can quickly integrate into the FOTILE brand family, deeply understand and convey the brand essence, and bring consumers a better shopping experience with more professional, vivid and infectious live broadcast content. Ant HR is also committed to building a comprehensive employee management system, through a refined performance appraisal mechanism and innovative salary and benefits design, to stimulate employees' internal motivation and work enthusiasm, and enhance the cohesion and stability of the team.

In the cooperation with Fotile, Ant HR showed significant advantages. Through its excellent recruitment and selection capabilities, the recruitment results far exceeded expectations. Fotile highly recognized it and established a deeper long-term cooperation plan in the future.

This cooperation demonstrates the professional strength of Ant HR in the field of human resources services. Ant HR will continue to uphold the core concept of "reducing costs, increasing efficiency and controlling risks for enterprises' employment" and rely on its deep accumulation and forward-looking vision in the field of human resources to continuously optimize service content and service quality, providing enterprises with more accurate, efficient and comprehensive human resources services, helping enterprises stand out in the fierce market competition and achieve sustainable development.