news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

The king of coffee is starting to set his sights on new tea drinks.

The emergence of an "uninvited guest" is adding fuel to the battle in the tea beverage industry.

Recently, Luckin Coffee announced the launch of a new light milk tea product "Light Jasmine", and announced the launch of the "Morning Coffee Afternoon Tea" event, which sparked heated discussions.

Netizens have different opinions on Luckin's new products and its new strategy of "morning coffee and afternoon tea":

"The taste and packaging of the new product are very similar to Bawang Cha Ji's signature product, Boya Juexian. This is an attempt to 'steal' Bawang Cha Ji's business!"

“The coffee business is in a state of anxiety. Can new tea drinks save it?”

“Coffee is starting to become more like tea. After taking away the industry peers, they are now taking away the outsiders!”

01.

Luckin Coffee launches 9.9 yuan afternoon tea

Want to be a substitute for Ba Wang Cha Ji?

Luckin Coffee’s official ordering app shows that “Qingqing Jasmine” is positioned as the blockbuster product of the year, and will also serve as Luckin Coffee’s flagship product for the “9.9 Yuan Afternoon Tea” series.

The product details page shows that the main ingredients of "Qingqing Jasmine" include pure milk, light milk, jasmine tea, green coffee liquid and original flavoring syrup. The ingredients are basically the same as most light milk tea products on the market.