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According to the Red Star Capital Bureau on August 15, today, there was news that the entire brand department of Jiaoxia was no longer needed and all employees of the public relations department resigned.

Today, Red Star Capital interviewed an employee from Jiaoxia's public relations department, who said he was currently on vacation and was not in a position to respond.

(Photo from ICphoto)

Red Star Capital Bureau learned that Jiaoxia is a brand that focuses on lightweight outdoor lifestyle and mainly sells sunscreen products. The so-called "lightweight outdoor" refers to a general concept that is different from professional outdoor and extreme sports. Last night, there was news that Jiaoxia has completely eliminated the brand department, including all employees in the public relations department, and the marketing department has been merged into the sales department.

In April 2022, Jiaoxia submitted a prospectus to the Hong Kong Stock Exchange. After it expired, Jiaoxia submitted its prospectus for the second time in October 2022, which is also currently invalid.

The prospectus shows that from 2019 to 2021, Jiaoxia's total revenue increased from RMB 385 million to RMB 2.407 billion, with a compound annual growth rate of 150.1%, and its net profit increased from RMB 19.7 million to RMB 136 million, with a compound annual growth rate of 162.6%. In the first half of 2022, Jiaoxia's operating income was RMB 2.21 billion, a year-on-year increase of more than 81.3%.

Red Star News reporter Zhang Luxi

Editor: Xiao Shiqing