Don't imitate this when watching movies! Zhu Yilong's action is shocking, and he may have to pay a lot of money
2024-08-15
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Chao News Client Reporter Jin Ran
On August 13, an embarrassing scene occurred during the roadshow of the movie "Negatives Make Positives" in Chengdu - Zhu Yilong's fans said they wanted to break out of his information cocoon and accused his agent and the film's publicity and distribution team of various mistakes in person. This "insensitive" speech sparked heated discussions across the Internet.
Careful viewers also noticed that when another fan commented that Zhu Yilong's sex scenes in the movie were like doing push-ups and were very unskilled, Zhu Yilong's smile froze, and he turned around as if he wanted to disappear into the ground - but he pressed one hand on the screen.
Earlier in another roadshow, when the audience praised Zhu Yilong for being the double winner of the Golden Rooster and Hundred Flowers Awards and his acting skills could no longer be evaluated casually, Zhu Yilong also made a gesture of touching the screen.
This shocked many netizens: Don’t professional filmmakers know that movie screens cannot be touched? Why do they keep touching them?
As early as 2020, during a roadshow for "Just One Call", Liu Haoran not only pressed his hands on the screen, but also leaned against it, causing obvious creases to appear on the screen. This irregular behavior was criticized by netizens at the time and they called on Liu Haoran to apologize, "If the screen is broken, the theater manager can ask him for compensation."
The reporter consulted industry insiders on this matter. It is understood that most theaters now use metal screens, which should be avoided from bumps and touches in daily life. "In order to increase the screen gain and reduce diffuse reflection of light, the surface of the metal screen is evenly coated with metal powder to form a reflective layer. High temperature, humidity, grease, bumps and even pure pressure will cause the reflective layer to deform. Severe cases will cause the metal powder to fall off, affecting the uniformity of the film's brightness and causing a sharp drop in the viewing experience. Moreover, the screen is a whole and cannot be partially repaired or replaced. Once damaged, the entire screen can only be replaced."
Industry insiders said that the performance and specifications of screens vary greatly, and the unit price varies with the size of the screen. "Based on the average price of 300 yuan per square meter for a small theater, the purchase cost of a screen for an ordinary theater is about 10,000 to 20,000 yuan. The cost of a giant screen theater is often hundreds of thousands or even millions of yuan due to its high unit price and large area. Once replaced, it also involves transportation and installation costs, as well as box office losses due to suspension of business, etc."
There have been news reports in China before about "naughty children" damaging cinema screens.
In 2020, at a laser giant screen cinema in Haikou, a child kicked the screen with his foot, causing damage to the screen. Although it was a small hall, it took more than ten days to replace the screen, which affected the cinema's film schedule. Later, after negotiation, the child's parents compensated more than 20,000 yuan.
In 2021, a child in Dongguan kicked and damaged an IMAX giant screen. After the cinema discovered the problem, it reported the case. At that time, industry insiders revealed that the cost of an imported IMAX giant screen plus transportation costs was about 400,000 to 500,000 yuan, not to mention the labor and work stoppage losses caused by replacing the screen.
Image source: Internet screenshot
Nowadays, in order to fulfill the obligation to inform, many cinemas will place warning signs in front of the screen, with words such as "No touching" and "Compensation according to the price".
Here I would also like to remind parents who are taking their children to the movies during the summer to tell their children not to touch the screen before and after the movie.
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