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TechInsights: Huawei's smartphone revenue and average selling price both hit record highs in Q2 this year

2024-08-14

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IT Home reported on August 14 that market research firm TechInsights released a report this afternoon saying that driven by the recovery of the 5G field and the easing of supply chain restrictions, Huawei's global smartphone shipments will increase by 49% year-on-year in the second quarter of 2024.Reached 11.6 million unitsAt the same time, due to the large proportion of high-end models (Mate and Pura series combination), its wholesale average selling price (ASP) and wholesale revenueBoth hit record highsThe Chinese market remains Huawei's core market, accounting for89% of global smartphone shipments


The agency said that Huawei's smartphone market performance in Q2 this year was characterized by an increase in the proportion of high-end models, faster growth in the foldable screen market, and reduced dependence on foreign chip suppliers. IT Home summarizes it as follows:

  • The proportion of high-end models increased:The Pura 70 series of mobile phones released in the second quarter of this year is Huawei's first flagship model equipped with its own 7nm chip (Kirin 9010) and entering the overseas high-end market, covering the price range of 5,500 yuan to 10,999 yuan. At the same time, the proportion of Pura and Mate series in Huawei's total shipmentsSignificant year-on-year growth

  • The folding screen market is growing faster:Horizontal folding screen mobile phone Mate X series and vertical folding screen mobile phone Pocket series mobile phoneYear-on-year growth was 400% and 50% respectively.Since 618 this year, Pocket 2 has faced more intense competition as Honor's Magic V Flip has also joined the fray. This month, Huawei launched its new vertical folding screen Nova Flip, which the agency said will boost Huawei's momentum in the Chinese market for "clamshell" folding screen phones in the coming months.

  • Reduce dependence on foreign chip suppliers:Huawei's entry-level to mid-range models such as Enjoy 70, 70z, Nova Y72, etc. have also switched to Kirin processors. The US government has revoked the 4G export licenses of US companies such as Qualcomm and Intel.Will not have a substantial impact on Huawei's smartphone business, because Huawei has significantly reduced its dependence on imported chips.

  • The headwinds facing Apple leave room for Huawei to grow:Huawei's global shipment growth was mainly driven by the Asia-Pacific region, with China playing a major role.Key RoleThis quarter, Huawei's share of the Chinese smartphone marketRanked thirdHowever, the lower-than-expected growth suggests that Huawei faces challenges in pricing strategy, quality control, and system optimization. More likely, the multiple obstacles Apple faces in China (especially Apple Intelligence) will still leave room for Huawei to grow in the high-end segment of its home market.