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The 19th China Changchun Film Festival will be held in Changchun from August 28 to September 1, 2024. On August 13, the organizing committee released the main visual and main poster of this year's film festival.

After 32 years of hard work, Chinese-language films have ushered in the 19th China Changchun Film Festival. 19 is a very special number. "1" is the beginning. Chinese-language films have become strong in the cradle, and Chinese films have been renewed since then. "9" is the future. Countless filmmakers have continuously innovated and developed to plan for the future in order to realize the dream of becoming a powerful film country.

The main visual graphics are created around the "light" and "shadow" of the purpose of this year's film festival, "Talking about the future of light and shadow". The "light" is taken from the light emitted by the old movie projector, and the "shadow" is based on the graphic number "19" and presents the negative shape of 19 through light exposure. The combination of simple geometric graphics and the power of light and shadow closely follows the theme of this year's film festival, "Talking about the future of light and shadow". From the cradle to the future, the China Changchun Film Festival has witnessed history and played an important contribution and role on the road of development.

According to the overall plan of this film festival, the creative theme of the main poster is "All things are full of light, and movies bring joy to the future."

All things have light, which means that everything in the world has its own light. The tiny dots of light flow and converge into light and shadow, just like Chinese films, which are moving towards becoming a film powerhouse.

The homophonic influence of "Yingxiang" represents the use of culture to empower high-quality development and enrich high-quality life. The film festival is a spiritual activity of sharing and co-creation. We will see the future in Changchun.

The main poster uses the classic black and gold color scheme of the China Changchun Film Festival, highlighting the importance of Changchun as the cradle of new Chinese films. The light and shadow of the main screen comes from the projector with the positive and negative design of the number 19. The film and the light and shadow extend into the distance, implying that the China Changchun Film Festival is a feast of movies, everything is born with light, and the film shares the future. We share this feast of movies and create the future of Chinese movies together.

China Jilin Network Jike APP

Reporter Yin Wei

Image source: Changchun Film Festival Organizing Committee

First review: Wang Weiguang

Review: Qu Ao

Final judge: Chen Youxin