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On August 11, Himalaya's "Sounds in Paris, China Mobile Himalaya Summer Passion Season" event came to an end. The event attracted more than 80 million people at home and abroad. Sports interpretation podcasts and athlete biography albums were enthusiastically sought after. The cross-border live broadcast conversation between table tennis world champion Xu Xin and economist Guan Qingyou remained on the hot search list of major mainstream social platforms. Many users also listened to diversified derivative content such as Olympic economics, French literature, and Paris culture, and continued to recharge their brains while enjoying the excitement of sports.

Sports interpretation podcasts are popular, and athlete biography albums have been played over a million times

During the "Sound in Paris" event, a large number of sports interpretation podcasts emerged on the Himalaya platform, which were enthusiastically sought after by users. "Happy Birthday Pan Zhanle! He responded to doubts, targeting and tricks with gold medals and world records", "Three basketball teams went to the Olympics, this time there is a mysterious power", "Fan Zhendong Grand Slam! Why did he publicly boycott fan circle culture many times? "Winning two gold medals in a row! Why are Chinese shooting and diving so stable? "Who can challenge James Duku in the most competitive Olympic men's basketball team in history, and it is difficult for Spain to enter the semi-finals? "Guo Jingjing appeared in the Olympic arena and served as the chief referee of diving. Huo Qigang became a "little husband"" and other programs were played more than 10,000 times within one day of being online.

Users' love for sports podcasts has also boosted the growth of podcast hosts. The podcast "Sports Basketball Show" rose 98 places on the Himalaya podcast hot list, ranking third. The podcast "Strange People Stay Away" by the podcast host "Spring JARGON", who connected with former national table tennis player Yan An, rose 99 places to second place. The top spot on the hot list is firmly occupied by sports podcast host Yang Yi. Discussions on championship athletes such as Zheng Qinwen, Pan Zhanle, Fan Zhendong, and Quan Hongchan also promoted the growth of subscriptions for many podcasts such as "Serious Noise", "Bright Sports", "Mangtou Viewing the World", and "Hot Podcast".

In addition to podcasts, audiobooks of athlete biographies are also popular among users. After Zheng Qinwen won the women's singles championship at the Paris Olympics, the playback volume of the audiobooks "Roger Federer Biography" and "On the Court Alone | Li Na's Autobiography" increased by 31.3% and 67.6% respectively. During the "Sound in Paris" event, the playback volume of biographical stories such as "Messi Biography", "C Ronaldo Biography", and "Kobe Bryant's Complete Biography: The Eternal Black Mamba" increased by more than 18,700. Many users listened to the professional stories of athletes through Himalaya, empathized with the difficulty of their road to victory, and expressed their love for them.

In addition, audio contents about the history and culture of events such as "Why are there these five events in the modern pentathlon? What is the relationship with the military?", "Observation Post: Diving has existed thousands of years ago", "Why and how did competitive martial arts enter the Olympics?", "What Olympic events have been cancelled in history? Do you know?", "Four events added to the Paris Olympics understand young people", and "Why is there no fishing event in the 2024 French Olympics?" have also attracted widespread attention. Both senior sports enthusiasts and sports novices can deeply feel the fun and charm of sports.

More than just sports, rich derivative content provides users with diversified "spiritual food"

Through activity modules such as "Voice Tour of Paris", "Champion's Mindset", and "Events", Ximalaya has launched a rich and diverse sports derivative content, allowing users to experience the charm of sports while also satisfying their own personalized audio reading needs and gaining spiritual nourishment. The cumulative number of views of French classic literary works such as "Les Miserables", "Madame Bovary", "The Little Prince", "Lady Chatterley's Lover", "The Red and the Black", "The Three Musketeers", "The Count of Monte Cristo", "Carmen", and "The Plague" has exceeded 92 million. Personal growth content is also popular among users. "World Champion Deng Yaping's Mental Strength Lesson: Having a Stable and Positive Mental Quality at Critical Moments", "Don't Lose in Not Being Able to Express", and "Letting Go" have become the top three most popular. "World Champion Deng Yaping's Mental Strength Lesson: Having a Stable and Positive Mental Quality at Critical Moments" had an additional 46,000+ views during the "Voice Tour of Paris" event. Listeners are committed to promoting their own growth by learning the strong mentality of world champions. In addition, many users are also keen on albums that tell about French politics, economy, and culture. Albums such as "Biography of French President Macron", "In-depth Reading of France: French History Behind the Centennial Olympics", "The Old Regime and the Revolution", "Paris Olympics | Art Awards", and "Fun Listening to the Olympics | Focus on the Paris Olympics, Fun Listening to Historical Events" have become the first choice for subscriptions, with a cumulative subscription volume of over 17,000.

The cross-border live broadcast conversation between table tennis world champion Xu Xin and economist Guan Qingyou also attracted a lot of attention. The relevant live broadcast clips have been firmly on the hot search list of major mainstream social platforms, and popular videos with thousands of likes have appeared frequently. Xu Xin and Guan Qingyou not only brought a creative table tennis match, but also shared their own experiences on "cultivating a good attitude" and "investing in entrepreneurship". The audio books recommended by Xu Xin, "Cognitive Awakening", "Lifelong Growth" and "Letting Go", have attracted many listeners, and the three albums have accumulated more than 19 million views. The audio program "Exclusive! Xu Xin Live Talks about Wang Chuqin's Failure: Timely Adjustment of Mindset" exceeded 150,000 views within one day of its launch. In addition, synchronized swimming world champion Zhong Li, gymnastics world champion Xing Aowei, and well-known podcast hosts Fit4life-Laolao, Guan Yadi, A Lenglai, Zhang Zhihao, Bacteria Buddha, Ma Ben and others brought live broadcasts on sports aesthetics, sportsmanship, Paris city humanities and lifestyle, world youth and other topics, which also triggered discussions among many listeners.

During the Paris Olympics, Himalaya launched the "Sound in Paris" event, allowing people to feel the strong sports atmosphere without leaving their homes. At the same time, the diversified derivative content also highlights the unique value of Himalaya as a content platform, allowing users to enjoy a "spiritual feast" while appreciating the charm of sports. As a leader in the audio industry, Himalaya will launch more high-quality audio content to meet the personalized listening needs of people of all ages.

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