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"Watching movies with the sea breeze, this is the most special Chinese Valentine's Day we've ever spent," said Grandma Wang on Huaniao Island in Shengsi, Zhejiang Province, with a smile. On the day of the Chinese Valentine's Day, at the beach square of Huaniao Island, the "Tao Piao Piao Starry Sky" charity screening project jointly initiated by Alibaba Public Welfare and Alibaba Pictures brought the latest Chinese animated film "Falling into the Mortal World" to local islanders.

There are more than 700 permanent residents on Huaniao Island, but there is no cinema. 60% of the permanent residents are over 60 years old. It is a typical "hollow island". As the most beautiful outdoor marriage registration and certificate issuance demonstration base in Zhejiang Province, Huaniao Island has become a check-in destination for couples in recent years. The movie "Falling into the Mortal World" played this time is a new Chinese-style national comic blockbuster born out of a student's graduation project. It tells a story that spans time and space. Alibaba Pictures participated deeply in the creation, which coincides with the love theme of Huaniao Island.

Wang Tao, a special commissioner of Ali Village who was sent to Shengsi to help local development, said that as the easternmost island county in Zhejiang Province, Shengsi has 16 inhabited islands, but only the main island has a cinema. The entertainment life on the island is relatively limited, and you have to take a boat for more than an hour to go out of the island to watch a movie. In order to enrich the spiritual and cultural life of the islanders, this charity screening will cover the six major islands in Shengsi, and Huaniao Island is one of them. At the same time, he and Ali Pictures are actively promoting the construction of open-air cinemas on four islands including Huaniao Island.

According to reports, in order to enrich the cultural life of rural people, in 2022, Alibaba Pictures and Alibaba Charity jointly launched the "Tao Piao Piao Starlight" charity screening project to promote the charity screening of newly released high-quality films in rural areas and help revitalize rural culture. Last year, five films including "King of the Sky", "Super Wings: Jeddy Speed ​​​​Up" and "Chang'an 30,000 Miles" entered the countryside, bringing the latest theater films to rural people in 20 provinces, municipalities and autonomous regions across the country, with a total of 1,000 movie screenings. This year, many popular movies such as "Reverse Life" will continue to be screened in rural areas such as Yijun, Shaanxi, Zhangbei, Hebei, Lancang, Yunnan, and Xunwu, Jiangxi.

Source: China.com