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Culture goes abroad, tourism soars. On August 10, the 2024 China Changsha Cultural Tourism Entering the UK Promotion Conference was held in Bristol. The Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television brought the "Happy Changsha, Charming Star City" customized hot air balloon to the Bristol Hot Air Balloon Festival, the largest hot air balloon festival in Europe.

Changsha Hot Air Balloon, the first representative of an inland city in China, appeared at the Bristol Balloon Festival

The first hot air balloon from Changsha, a city in mainland China, is very eye-catching at night.

The Bristol representative of King Charles III of the United Kingdom, Lieutenant Peaches Golding, Minister Counselor of the Cultural Affairs Department of the Chinese Embassy in the UK, Li Liyan, Director of the Tourism Office of the Ministry of Culture and Tourism of China in London, and Councillor Paul Goggin, Deputy Mayor of Bristol, and other guests witnessed and participated in the launch event together with nearly 30,000 Bristol citizens and global hot air balloon enthusiasts. Yi Ying, Deputy Director of the Publicity Department of the Changsha Municipal Party Committee and Secretary and Director of the Municipal Culture, Tourism, Radio, Film and Television Bureau, led the Changsha delegation to attend the event and delivered a speech.