Yiche released the "2024 China Passenger Car Market Insight Report", which provides a perspective on the first half of the year
2024-08-13
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Recently, the "2024 China Passenger Car Market Insight Report" (hereinafter referred to as the Report), jointly produced by Yichebang and Yiche Think Tank, was officially released. It combines the Yichebang's various dimensional list data, Yiche automobile database, etc., in a visual graphic form and multi-dimensional format to show the appearance of the passenger car market in the first half of the year, providing valuable reference for consumers to buy cars, and at the same time providing a useful observation perspective for automobile brands to layout the future car market, formulate strategies, adjust strategies, etc.
The report scanned the development status of passenger cars in the first half of the year, showing that Chinese auto brands are leading the rapid iteration of car models in the auto market and reshaping the market landscape with rapid innovation; in terms of product innovation and iteration, Chinese brands continue to "bring forth the new from the old", accelerating the industry's "elimination"; at the same time, they continue to increase "intelligence" to meet the market's growing demand for smart cars; in addition, the OTA penetration rate has steadily exceeded 70%, and upgradeable cars have gradually become standard.
The report analyzed the sales volume of market terminals in the first half of the year, showing that China's new energy vehicle market performed strongly, and the penetration rate is expected to exceed 50% ahead of schedule; the passenger car market has formed a "one super and many strong" pattern; Chinese brands have maintained a share of more than 50% for 12 consecutive months, becoming the dominant force in China's car market; Chinese brands have shifted from being recognized in low-tier cities to being recognized by the whole society; Chinese brands have broken the monopoly of joint ventures in the mainstream market and achieved breakthroughs in the high-end market.
The report also analyses the overseas expansion of Chinese cars in the first half of the year, showing that the export volume of Chinese brand cars has continued to grow, and that its overseas expansion journey has moved from "going out" to "going up"; at the same time, it draws a "map" of Chinese cars going overseas, showing the brilliant momentum of Chinese brands.
The following is the full report:
