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Information from Qichacha shows that recently, Wang Ziru was restricted from high consumption by the Nanshan District People's Court of Shenzhen for failing to fulfill the payment obligations determined by the effective legal documents within the period specified in the execution notice.

Previously, Wang Ziru had been forcibly executed by the court. Case process information shows that in January this year, Wang Ziru was forcibly executed for more than 33.83 million yuan.

In April, Wang Ziru's 1.5 million yuan equity in Shenzhen Yuechen Auto Beauty Co., Ltd. was frozen from February 28, 2024 to February 27, 2027. The executing court is the Nanshan District People's Court of Shenzhen.

In fact, as early as June 2023, an execution information appeared under Wang Ziru's name. The execution amount was 1.9855 million yuan, and the executing court was the Nanshan District People's Court of Shenzhen.

Public information shows that Wang Ziru is the founder and CEO of Zealer. He later joined Gree Electric Appliances and is currently the head of Gree Electric Appliances' channel reform project.

Wang Ziru is associated with a total of four companies. He is currently the legal representative of Ruzi Toy Store in Huicheng District, Huizhou City and Shenzhen Qianhai Ni Kuai Dian Technology Service Co., Ltd.

Wang Ziru also invested in Shenzhen Yuechen Auto Beauty Co., Ltd. and Pingtan Qingteng Enterprise Management Partnership (Limited Partnership), holding 30% and 2% of the shares in the two companies respectively.

Information from Qichacha shows that Ruzi Toy Store in Huicheng District, Huizhou City and Shenzhen Yuechen Auto Beauty Co., Ltd. show abnormal operations.

Shenzhen Yuechen Auto Beauty Co., Ltd. was established in August 2015 with a registered capital of RMB 5 million. It mainly sells auto products, etc. The legal representative and actual controller are both Li Zhongxiao. Li Zhongxiao has been executed many times due to multiple contract disputes, and has been listed as a dishonest person subject to execution many times, and has been restricted from high consumption.

From being the first internet celebrity to review digital products to joining Gree, Wang Ziru has always been a hot topic. In August 2014, Wang Ziru and Luo Yonghao had a public debate on the Internet, which became a hit. Afterwards, Wang Ziru publicly apologized for the inaccurate and incomplete review.

Wang Ziru was also caught up in a public opinion storm.

According to media reports, in an interview with the media in November 2023, Wang Ziru appeared as the head of Gree Electric's channel reform project.

In the program, he described his transition from a digital review media entrepreneur to an employee of a listed company as "a decision that was considered over a 20 to 30-year time frame," and many people may not understand this decision.

During the program, Wang Ziru said, "I have not seen the salary slip that Gree gave me." "I just watch how she holds meetings, and I listen to what she says and does every day, and I think it is a very happy thing." This statement sparked heated discussion among netizens.

On November 17, 2023, Gree Electric stated that in order to gain traffic, several self-media maliciously edited related videos and used vulgar and obscene words to insult and slander the company's executives. The company has reported the insult and defamation incident to the public security organs.

On January 30, 2024, Gree Electric stated that after the public security organs filed a case and conducted an investigation, Gong Wenxiang, Fu Sheng and several self-media including "Make Friends-Luo Shizai", "Po Lunwen", "Yuguapi", "Sean Playing Digital", and "Xiaoliang Music" insulted and slandered the company and senior executives. These self-media parties have been fined or detained by the public security organs.