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According to a report by market analysis firm Canalys on August 12, smartphone shipments in Southeast Asia will increase by 14% year-on-year in the second quarter of 2024, reaching 23.9 million units.

After experiencing seven month-on-month declines, Samsung saw a slight year-on-year increase of 5%, with shipments reaching 4.4 million units and a market share of 18%, ranking first on the list.

OPPO (excluding OnePlus) grew 24% year-on-year, with shipments reaching 4.2 million units and a market share of 17%, returning to second place in the Southeast Asian mobile phone market.

This is because in addition to launching the A60 products in the $100-200 price range, OPPO has also improved its performance in the mid-to-high-end market with the launch of the Reno12 series and the sale of the popular A3 Pro series from mainland China to the Southeast Asian market.

In addition, OPPO took the lead in the Vietnamese and Thai markets, and surpassed Samsung for the first time in the Vietnamese market.

Compared with OPPO, Xiaomi seized the price sensitivity in Southeast Asia and boosted shipments with the cost-effective Redmi 13C 5G, achieving a year-on-year growth of 37% and shipments of 4 million units. It ranked third on the list with a market share of 17%, and ranked first in the Indonesian and Malaysian markets.

Vivo adopted a dual-line strategy of targeting the low-end market with the Y03 series and the high-end market with the V series, balancing its product portfolio. Its shipments reached 3.4 million units, a year-on-year increase of 37%, ranking fourth on the list with a market share of 14%.

Transsion's shipments soared in the first quarter, but growth slowed down. Its shipments were 3.3 million units, up 12% year-on-year. Its market share was 14%, ranking fifth on the list.

The following are the detailed data: