The cultural and tourism micro-comprehensive "9.6 million 2 kilometers of love" will be launched soon to witness the beauty of China together
2024-08-12
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The cultural tourism micro-variety show "9.6 Million 2 Kilometers of Love" is about to be launched. The program deeply explores the cultural tourism treasures of various parts of China in an innovative and unique form, aiming to show the infinite charm and style of Chinese tourism on a global scale. At present, the program has successfully joined hands with the cultural and tourism departments of Yunnan, Guizhou, Inner Mongolia and Jiangxi and other regions to establish a close strategic cooperation alliance, and jointly look forward to bringing a wonderful cultural tourism feast to the audience.
Diversified exploration and innovation to create a new model of cultural tourism variety shows
Different from similar programs, "9.6 Million 2 Kilometers of Love" focuses on exploring and presenting China's niche tourist attractions and new rural resources. In addition to focusing on exploring various natural and cultural landscapes in niche cities, the content also focuses on the development of tourism resources in urban and rural areas, and is committed to promoting the cultural and tourism transformation of new countryside and helping farmers transform.
During the program planning stage, the cultural and tourism model development team, led by Zhuang Hai, the former vice president of Fliggy and a leading figure in the domestic homestay field, visited cultural and tourism attractions in various places to explore niche scenic spots, while also deeply exploring the possibilities of models combining new rural homestays with tourism.
Zhuang Hai said, "To develop the local cultural tourism economy, it is not only about exploring and developing scenic spots, but more importantly, it is about promoting the development of the local people's livelihood economy. We chose to cooperate with local farmers in order to transform idle resources in rural areas, tap the local tourism potential, create homestays and tourism products with local characteristics, and provide tourists with a unique travel experience. This not only brings economic benefits to the local area, but also promotes the upgrading and transformation of rural industries."
In addition, the program will focus on helping farmers and inheriting intangible cultural heritage in light of the cultural and economic backgrounds of different regions.
"9.6 Million Kilometers of Love" explores and presents the cultural characteristics and natural scenery of niche regions with its diverse variety show formats, becoming a vivid example of "hot" culture and "hot" tourism, and providing referenceable creative experience and new ideas for exploring how variety shows can help the integrated development of culture and tourism.
Traveling across the country, sketching out a new landscape of cultural tourism variety shows
"9.6 Million Kilometers of Love" is based on my country's rich regional culture and tourism resources, and is committed to creating a micro-cultural tourism with a Chinese label. Through the language of the lens, it presents China's beautiful rivers and mountains and cultural landscapes to audiences all over the world, allowing the audience to appreciate the beautiful scenery while also feeling China's cultural heritage and national spirit.
Chief planner Wu Xiao said, "I have been to many countries. Whenever I introduce the delicious food and beautiful scenery of our country to some foreign friends, their yearning is the moment when I feel the strongest national pride. So I want to create a travel variety show with our Chinese label, and show a comprehensive and real China by giving full play to the characteristics and advantages of the program. Of course, in the process of looking for tourist destinations, we also hope to discover more 'Zhangjiajie' and provide support for the development of cultural and tourism economy in various places. Through our efforts, we believe that we can attract more domestic and foreign tourists to travel to China and promote the prosperity and development of our country's tourism economy."
In addition, in response to my country's 144-hour visa-free policy, the program will also launch an overseas version. Through this platform, China's customs and culture will be presented to international audiences. From a global perspective, China's unique cultural charm will be conveyed to the world, further expanding China's international influence.
Multi-party collaboration and win-win situation release new value of cultural tourism variety shows
In terms of the program format, "9.6 Million 2 Kilometers of Love" adopts a combination of program recording and live streaming, taking advantage of the convenience and immediacy of live streaming, supplemented by unique ways of helping farmers and intangible cultural heritage, to effectively combine cultural tourism with commerce.
Talking about the program format of selling goods, the chief planner Wu Xiao said, "'9.6 Million 2 Kilometers of Love' can not only provide the audience with diversified entertainment content, but also help promote the in-depth exploration and dissemination of local cultural and tourism resources. Through the live broadcast platform, the audience can learn about the beautiful scenery, intangible cultural heritage and special products of the countryside in real time, and can also directly purchase and support farmers and craftsmen. The exploration of new models not only brings direct benefits to farmers and improves the interactivity and viewing of the program, but also will provide new ideas for the development of special IP sections including 'celebrity micro variety show IP', 'local cultural and tourism IP', 'cultural and tourism intangible cultural heritage IP', 'cultural and tourism route development and sales', 'supporting cultural and tourism product commercial development', 'derivative cultural and creative product sales', 'cultural and tourism artist brokerage' and other commercial IPs."
At present, the cultural and tourism policy support in various parts of my country is constantly increasing, and the value of China's cultural tourism is constantly increasing worldwide. The development of short cultural and tourism variety shows such as "9.6 Million Kilometers of Love" may become another important milestone in my country's cultural and tourism industry, and it is worthy of our continued promotion and development in the new historical stage.
The micro-variety show "9.6 Million 2 Kilometers of Love" will officially start recording in September. I believe that the launch of the program will not only bring a visual and spiritual feast to the audience, but will also arouse more attention and exploration of the beauty of China. I look forward to seeing the program soon and witnessing the beauty of China together.
Source: Guangming.com
