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Pan Zhanle was undoubtedly one of the most watched athletes at the Paris Olympics. He first broke the world record and won the gold medal in the men's 100m freestyle final, and then won the championship with his teammates in the men's 4X100m medley relay final at the Paris Olympics, breaking the 40-year monopoly of the US team in this event.

Outside the arena, Pan Zhanle's cheerful, sunny, and tell-tale personality has contributed countless jokes to netizens and also greatly increased his popularity.

The performance and popularity of this rising sports star have skyrocketed the commercial value of this rising sports star. Will he be the next sports business legend?

By combing through Pan Zhanle's Weibo updates over the past year, Jimu News reporters found that he has collaborated with at least seven brands, including ZEEKR, Nongfu Spring, Mentholatum, Ctrip, CLEAR, Didi, GERM, etc.

The industry believes that his commercial value will increase significantly in the future.

In addition, Yili announced in April this year that it had signed a contract with the Chinese swimming team, which also included Pan Zhanle. After the Chinese swimming team won the gold medal, Yili's official Weibo also released a celebratory poster and posted a brand interaction video with Pan Zhanle.

Public information shows that in recent years, the Chinese swimming team has cooperated with brands including Nongfu Spring, Shell Helix, De Rucci, Anta, Speedo, Arena, and JD.com.

Previously, brands preferred to cooperate with celebrities from the entertainment industry. However, as some performing stars frequently experienced "collapses", these brands began to extend olive branches to sports stars with healthier images, and competitive performance and positive image became the criteria for businesses to choose sports stars.

The industry also believes that, unlike tennis, skiing and other sports, the endorsements for swimming, table tennis and other sports are mainly mass consumer products, and the endorsing businesses are more people-friendly.

At the same time, Pan Zhanle's victory and the fierce progress of the Olympic swimming events have promoted water sports consumption. According to Vipshop data, since the opening of the Olympic Games, swimming equipment has received particular attention, with sales increasing by nearly 20% year-on-year. In particular, in the Jiangsu, Zhejiang and Shanghai regions, which are major swimming provinces, the continuous high temperatures have also driven the swimming craze. Since the opening of the Olympic Games, the sales of swimming goggles, swimming caps and swimsuits in the Jiangsu, Zhejiang and Shanghai regions have increased by double digits year-on-year. People born after 1995 and 2000 are enthusiasts of swimming. In the Jiangsu, Zhejiang and Shanghai regions, the number of swimming equipment purchased by those born after 1995 has doubled year-on-year.

Jimu News compiled from China Business News, the parties’ Weibo, and Daily Economic News

(Photo source: Xinhua News Agency)

(Source: Jimu News)

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