When Peppa Pig meets Sweet Market, this cross-border collaboration takes place on Sweet Love Road
2024-08-11
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Xinmin Evening News (Reporter Li Yinen) Yesterday was the Chinese Valentine's Day. At the Breeze Hall, the Hongkou District Sweet Industry Alliance prepared a number of cross-border and exciting activities for lovers and newlyweds, covering the sweet industry market, family wedding customs and culture, etc. The scene was very popular and the atmosphere was rich in sweetness.
Photo provided by the organizer of the Qixi Festival series of activities held by Tianai Wedding Registration Center and Tianaifang
Walking through the Sweet Love Wedding Registration Center and into the Breeze Hall, a 5-meter-high birthday cake is particularly "eye-catching", and the protagonist is the children's familiar screen partner "Peppa Pig". In the hall, the happy scenes such as the wedding of Mr. Bull and Miss Cow in the animation are perfectly reproduced, and related cultural and creative products are dazzling. The adults and children at the scene are in Peppa's happy and loving world, feeling the true meaning of love, affection and family happiness.
Many couples who completed registration around the Chinese Valentine's Day were invited to the event. At the "Sweet Chinese Valentine's Day Love Together" blessing ceremony, leaders and guests presented Peppa Pig's "Sweet Love Gift" to the newlyweds, wishing them sweet love and eternal happiness. The representatives of the newlyweds shared their understanding of love and marriage, and their expectations for family life, allowing the children present to personally experience the "first lesson of happiness in life" and establish an understanding of love and family.
Peppa Pig is an IP under Hasbro. This time, we have joined hands with the District Civil Affairs Bureau, District Commerce Committee and Changyuan Culture Group to create the Peppa Pig Happy Party, which will link the big IP with Chinese traditional festivals, further enrich the carriers of the sweet industry, gather momentum to promote the iteration and upgrading of the sweet industry, and continuously enhance the popularity and influence of Hongkou's sweet industry.
Sweet Love Wedding Registration Center and Sweet Love Square hold a series of activities for the Chinese Valentine's Day
"Tian'ai Road has a very good meaning, so we chose to come to Hongkou to register on the Chinese Valentine's Day. After registering and walking out of the marriage registration center, we saw that the decoration here was very romantic and thoughtful." said the newlywed Ms. Liang.
The "Sweet Love Exchange Station" outside the Sweet Love Marriage Registration Center has become a popular check-in spot for newlyweds to take photos. On the occasion of the Chinese Valentine's Day, the District Sweet Love Marriage Registration Center and "Ragnarok Online: Love Like First Sight" joined hands to break the "dimensional wall" and moved the classic scene of the "Love Vow" in the game's marriage system to the Marriage Registration Center. The pink balloons and flower clusters of decorations allow newlyweds to take a romantic photo that will be remembered for a lifetime after completing the major event in their lives.
In the Yu Tea House of Tian Ai Fang, the looming purple gauze curtains and the pink romantic "Sweet Love Magpie Bridge" carpet created a warm atmosphere for the Chinese Valentine's Day. Wuliangye, Xishi, Shangjiu, Queen Haute Couture, CMB Hongkou Branch, Changyu, Panasonic, Miwa Ice Cream, and Lyrical Culture, 9 sweet industry alliance companies participated in this sweet market, providing a "one-stop" wedding preparation experience for newlyweds and couples who are about to enter the marriage hall.
Sweet Love Wedding Registration Center and Sweet Love Square hold a series of activities for the Chinese Valentine's Day
Exquisite red Double Happiness fans, pearl necklace bags with auspicious dragon and phoenix patterns, antique jewelry boxes... These traditional wedding gifts that combine Yunnan's intangible cultural heritage Dian embroidery with Chinese style and Shanghai culture have attracted many tourists and newlyweds to stop.
In the NINE O NINE coffee shop of Tian Ai Fang, Shanghai Mu Chi Industrial Co., Ltd., a member of the Sweet Industry Alliance, held a wedding custom intangible cultural heritage display event. The display stand displayed antique traditional wedding supplies, with exquisite embroidery such as "double happiness" and auspicious clouds on the bright red background, full of festive and happy meanings, and expressing good wishes for the newlyweds.
"The embroidery on these products is all handmade, and some of them take half a month to embroider. We have started a business together with 1,556 embroiderers deep in the mountains of Yunnan, using culture to alleviate poverty and create wedding and embroidery products that integrate Chinese style and Shanghai culture." The staff introduced, "Today, many young ladies who got their marriage certificates were interested. Everyone likes this fan, and the four-piece comb and mirror set is also very popular as a souvenir. The Sweet Industry Alliance is a very good promotion and display platform that allows more people to understand the company and its products."
The Sweet Market provides new impetus and new platforms for Hongkou's high-quality local brands, further promotes the integrated development model of "wedding culture + sweet economy", drives the economic effects of the sweet industry with social effects, creates a golden signboard for the Hongkou Sweet Industry Alliance, and jointly promotes the integrated development of Hongkou's commerce, tourism, culture and sports.
