Program preview | "Brand Shandong" will broadcast "Yate Musical Instruments: Small Guitar Plays "Big Chords"" on August 11
2024-08-11
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Qilu.com Lightning News, August 11th. When it comes to the production of musical instruments, people habitually think that this is a job that only professionals can do. However, in the "guitar town" of Changle County, Weifang, it is the local farmers who are engaged in the production of musical instruments. "Carrying hoes to farm, putting down hoes to make guitars" is a true portrayal of life in the town. There are more than 100 companies engaged in the production of musical instruments here, which produce about 2 million finished electro-acoustic musical instruments every year, and are exported to more than 30 countries and regions including Europe, America, Japan and South Korea. Shandong Yat Musical Instruments Co., Ltd. is one of the industry leaders, and its electric guitar products have been successfully selected into the third batch of "Good Products Shandong" brand list. Changle County is neither the origin of guitar raw materials nor the frontier sales channels. How does Yat Musical Instruments sell electro-acoustic rock instruments abroad? When Chinese traditional intangible cultural heritage meets Western musical instruments, electric guitars, what kind of sparks will collide? Today, let us walk into Yat Musical Instruments and see how they turned a small guitar into a big industry.
At 18:05 on August 11, Shandong Satellite TV's "Brand Shandong" broadcast "Yate Musical Instruments: Small Guitar Plays "Major Chords"", and at 21:17, Shandong Radio and Television Station News Channel replayed it.
Lightning News reporter Liu Lei reports from Weifang
