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The Paris Olympics is in full swing. While Chinese athletes are shining on the field, many "Olympic items" have also become popular. The same hairpin as Olympic champion Huang Yuting, the slippers of diving genius girl Quan Hongchan... The search volume and sales of related products have been rising.

On July 31, Guangdong athlete Quan Hongchan and her partner Chen Yuxi reproduced the "disappearing water splash technique" at the Paris Olympics, winning the gold medal for the Chinese team in the women's synchronized 10-meter platform diving. After the game, the pair of "ugly fish slippers" on Quan Hongchan's feet became a hot search, becoming another focus of netizens' attention. On August 3, the reporter searched and found that "Quan Hongchan's same slippers" had a popularity of 6.868 million on Taobao's hot search, with 198 related products, and the popularity of related topics increased by 113% within a week. Some netizens joked: "Quan Hongchan brought the Cantonese-style relaxation into the Olympics." "Don't say anything, just post the link."

It is worth noting thatQuan HongchanThe little turtle pendant worn at the 2023 Hangzhou Asian Games has once again become the focus.

According to Jingshi Live, reportersOpen the online shopping platform and search for "Quan Hongchan same style", and dozens of links to small turtle pendants and slippers will pop up immediately. The price of small turtle pendants ranges from 20 yuan to 70 yuan. A merchant named Erjie Plush Toy Factory said that most buyers come for Quan Hongchan. The small turtle pendants have only been sold recently and have never been sold before. "Many young people place orders, and there are about 10,000 views every day. Everyone is very interested in this pendant." In the comment area of ​​the product, many buyers also posted to show the small turtle pendants they got with the copywriting "Chanbao's small turtle pendant is very cute."

The prices of Quan Hongchan's slippers range from 9.9 yuan to 50 yuan. A merchant who sells Quan Hongchan's slippers said that before Quan Hongchan wore them, only a few pairs were sold every day, but now the number of orders has soared."A lot of people have placed orders in the past few days. We can sell hundreds of pairs every day, and sales have increased more than ten times."

According to Beijing Daily,On July 27, at the Paris Olympics, the Chinese team Huang Yuting and Sheng Lihao won the gold medal in the mixed team 10m air rifle shooting event, which was also the first gold medal of this Olympics. While netizens were proud and happy for the Chinese team, they also focused on the white puppy hairpin Huang Yuting wore during the competition, and asked for the same style online.

A search on the e-commerce platform found that there were more than 300 products related to "Huang Yuting's same hairpin", and the popularity of related topics increased by 120% within a week. Some products showed "90,000+ hot sales on the entire network", "1,000+ people bought it within 24 hours", and "38,000+ pieces have been snapped up".The sales of the Champion hairpin have increased significantly in the past few days. Many people have bought it and there is not much stock left..” said a customer service staff of a store.

"The competition was so exciting to watch. The hairpin Huang Yuting wore was really eye-catching. I searched online and found the same style for sale. I immediately placed an order to share in the joy of winning the championship." said Ms. Wang, who bought two hairpins.

According to Hangzhou Daily, in Yiwu market,Wan Chengying, the owner of Yingmin JewelryThe factory had already made sufficient preparations for this Olympic Games before the Games even started."On average, I check the news every few minutes and follow up immediately when there is a hot topic." When the photo of "A Tiao Jie" Huang Yuting winning the championship spread all over the Internet, customer inquiries came in one after another.

Most of the orders for Yingmin Jewelry's hot-selling products come from e-commerce customers on platforms such as Taobao and Douyin. They are highly sensitive to hot spots and are good at making hot-selling products, which puts a great test on the quick response ability of market operators. "Whenever there is a world-class event, we always prepare accessories in advance to facilitate production and delivery as soon as possible." In the past two days, Wan Chengying worked overnight with workers in the factory to rush to make the "same hairpin as Huang Yuting".Hundreds of thousands have been sold so far。

Wan Chengying estimated that from the time Huang Yuting won the championship to around 4 p.m. on July 29,The number of orders on hand is close to 600,000., and continues to increase.

According to Beijing Youth Daily,On the morning of August 4, the news that Zheng Qinwen made history by winning the women's singles tennis championship at the Paris Olympics flooded the screen.

Afterwards, the top search on a certain e-commerce platform was "Zheng Qin's historic tennis dress", with over 25 million views.The tennis skirts in our sports equipment purchasing group were sold out..” said one netizen.

As Zheng Qinwen won one match after another in this Olympics, tennis equipment has attracted more attention. The reporter learned that since July, the sales volume of tennis skirts on the platform has increased by 91% year-on-year. Among them, the number of tennis skirts purchased by those born after 1995 increased by 179% year-on-year, and the number of tennis skirts purchased by those born after 2000 increased by 155% year-on-year.

In fact, tennis skirts have been popular for some time. For example, during the 618 Shopping Festival, the search volume for tennis skirts on a certain shopping platform increased by 256% year-on-year, and the transaction volume increased by 160% year-on-year. Women in first-tier and new first-tier cities are followers of the tennis skirt trend. The number of tennis skirts purchased by girls in Beijing, Shenzhen, Guangzhou, Chengdu, and Shanghai ranks among the top five in the country. The popularity of tennis skirts is due to their design, which emphasizes sports practicality while taking into account beauty. There is even a trend of replacing yoga pants as a new fashion item.

As one of the most commercialized sports, tennis events bring not only honors to athletes, but also huge commercial value. According to incomplete statistics, Zheng Qinwen has cooperated with brands such as Nike, Rolex, Lancome, Swish, McDonald's, and Gatorade. In China, he has also signed contracts with Yili, Bawang Tea Princess, and Ant Group. His endorsement income may reach 5.5 million US dollars.

In addition to the champion's hairpins and slippers,With the support of the Olympic economy, athletes' personal accessories and small items may become popular online products.

On July 28, local time, in the final of the women's street skateboarding competition at the Paris Olympics, Cui Chenxi, a 14-year-old Chinese skater, won the fourth place. The purple skateboard and purple helmet Cui Chenxi wore in the competition not only became the focus of netizens, but also set off a wave of "searching for the same style" on the Internet.

The Paris Olympics mascot "Friggi" has also become a well-known "Internet celebrity" recently. It is reported that 80% of the dolls are made by Chinese manufacturers, showing the strong strength of "Made in China".

According to Beijing Youth Daily,On July 31, 18-year-old Chinese athlete Deng Yawen won the championship in the women's freestyle BMX park final at the Paris Olympics. As an emerging and vibrant extreme sport, freestyle BMX only became an official event in the Tokyo Olympics.

“Recently, many parents have come to consult about BMX courses. Many of them have played with balance bikes."A staff member of a BMX club in Chaoyang said that since a few years ago, the craze for young children riding balance bikes has made many parents have no concerns about their children practicing extreme sports such as BMX. The reporter noticed that many balance bike training institutions have also begun to offer BMX training programs. Chaoyang, Tongzhou, Daxing, Shijingshan, Haidian and other districts also have BMX venues available.

In addition, the news that "Beijing Olympic backpacks reappeared in the Paris Olympics" also attracted the attention and nostalgia of many people. Seeing Spanish reporters carrying the media bags of the Beijing Olympics 16 years ago in Paris, many people praised "Made in China" and "rushed" into the live broadcast room of the manufacturer to "ask for the same model". On July 31, the reporter saw that the live broadcast room of the manufacturer put the Beijing Olympic backpack for display. The anchor introduced that there are many similar and upgraded models on sale, and they are speeding up to produce the replica of the Beijing Olympic backpack that everyone wants most. At 12 noon, the live broadcast room released 300 pre-sale places, which were snapped up in less than 1 minute.

According to Chao News, at present, thisProduction company'sThe Douyin account has 721,000 followers. "A few days ago, the account had only 40,000 followers, and in the past few days, it has gained nearly 700,000 followers. Within four days, netizens paid attention to us, and many people supported and placed orders," said a staff member.

Many netizens flocked to Taobao, searched for the same model and said "I want the same backpack". The Taobao store was also found by netizens, and it can be seen that more than 10,000 people browsed the products in the store during the same period. Not only did the search traffic surge, but the store's sales also "took off".

Chen Xin, the store manager of the Taobao store, said, "We are a factory store. We sell goods when we have them, but we don't operate them on a daily basis.In the past two days, many people have suddenly asked to buy the same backpack as the 2008 Olympics. The overall sales have increased 600 times.。”

It can be found that, whether it is a black backpack, a white hairpin or a pair of slippers, these are not very special products. The popularity of these products is more due to the popularity of Olympic athletes. Nowadays, the Olympic economy is no longer just a battlefield for big brands. Consumers and highly active social media may make a product a hit at any time. From the carefully planned advertising marketing and implantation by major brands to the small accessories inadvertently made popular by athletes, a new product linkage model may be slowly taking shape in the Olympic economy.

source:Daily Economic News is compiled from Chaozhou News, Beijing Youth Daily, Hangzhou Daily, Beijing Daily, etc.