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To help the country's rural revitalization, the Haizhu Alliance was born out of the impasse - ICBC Guangzhou Branch assisted the Haizhu Supply and Marketing Industry Alliance to enable the joint promotion of the "Hundred Million Project"

2024-08-11

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In order to thoroughly implement the specific deployment of the "1310" of the Guangdong Provincial Party Committee and the "1312" ideas and measures of the Guangzhou Municipal Party Committee, the Guangzhou Branch of the Industrial and Commercial Bank of China actively leverages its financial service advantages to assist in rural revitalization, jointly seek high-quality development of supply and marketing, empower and jointly promote the "Hundreds of Millions of Projects", and further promote the upstream and downstream of the supply and marketing industry chain to share advantageous resources, jointly build an industrial ecosystem, jointly chain new quality productivity, and jointly create a better new future.
On August 8, 2024, ICBC Guangzhou Tongfu Middle Road Branch was invited as the landing branch to attend the second "Red Chain·Cooperation and Win-Win" exchange event and the "Hundred Million Project" Haizhu Supply and Marketing Industry Alliance Establishment Conference hosted by the Haizhu District Supply and Marketing Cooperative of Guangzhou. As the only financial institution participating in this event, Guangzhou Tongfu Middle Road Branch firmly grasps the important task of high-quality development, further plays the role of financial liquidity, continuously improves the quality and efficiency of financial services, provides strong financial support for the high-quality development of Haizhu's supply and marketing business, and practices the people's financial responsibility with practical actions.
Supply and marketing empowers agricultural finance
During the preparation period, ICBC was the only financial institution specially invited to join the Haizhu Supply and Marketing Industry Alliance, providing the most solid financial guarantee for the alliance. At the event, ICBC Guangzhou Tongfu Middle Road Branch and 8 alliance units including Haizhu District Supply and Marketing Cooperative, Guangdong New Supply and Marketing Tianrun Grain and Oil Group Co., Ltd., Guangzhou Baoshengyuan Co., Ltd., Guangzhou Fengqun Internet Technology Co., Ltd., China Post Group Co., Ltd. Guangzhou South District Post Office, Guangzhou Chuxin Youpin Commercial Co., Ltd., and Guangzhou Linghang Digital Economy Training School Co., Ltd. jointly signed the "Hundred Million Project" Haizhu Supply and Marketing Industry Alliance Strategic Cooperation Agreement, marking the official launch of the industry alliance and the opening of a new chapter of working together.
Chen Dechao, Party Secretary and President of ICBC Guangzhou Tongfu Middle Road Branch, said that ICBC Guangzhou Branch attaches great importance to this event. As the local branch, Tongfu Middle Road Branch will be based in Haizhu, give full play to its advantages in the field of financial services, bring successful experience to the Haizhu Supply and Marketing Industry Alliance, and guide the healthy development of alliance units with the "customer-centric" service concept, providing solid financial support, and helping the Haizhu Supply and Marketing Industry Alliance to achieve high-quality development.
"Reform" solves the problem and "innovation" leads the way
In recent years, ICBC Guangzhou Branch has continued to expand the breadth and depth of inclusive financial services, boosting the development of small and micro enterprises and rural revitalization. In 2023, the "100 billion households" plan for inclusive finance will be implemented, and the number of new inclusive loan customers will exceed 10,000, and the balance of inclusive loans will exceed 100 billion yuan for the first time. Among them, the balance of agricultural loans exceeds 50 billion yuan, covering nearly 18,000 agricultural customers, and the increase has exceeded 10 billion yuan for two consecutive years. As of the first half of 2024, the balance of inclusive loans will exceed 132 billion yuan, accounting for more than 30% of the same industry, achieving the leading position in the balance and increase of loans in Guangzhou. Among them, Haizhu District has invested more than 11.7 billion yuan in inclusive loans, using high-quality financial services to help agriculture become strong, rural areas become beautiful, and farmers become rich. At the same time, it will cooperate with the "three-in-one" new model of helping and benefiting farmers in the supply and marketing cooperatives, and sink financial services to villages and communities, providing strong financial guarantees for the development of rural collective economy and the construction of agricultural tourism demonstration villages.
In the next step, Industrial and Commercial Bank of China Guangzhou Branch will continue to increase its support for the development of the supply and marketing industry, continue to launch high-quality and diversified financial services based on the diversified needs of the supply and marketing industry and consumers, and promote the high-quality development of the supply and marketing industry.
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