When Chinese tourists "burn up" Paris
2024-08-10
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Original title: When Chinese tourists "burn up" Paris
Economic Daily reporter Ouyang You
This summer, the Olympic flame was lit in Paris, and France became the focus of the world, attracting a large number of tourists. The figures of Chinese tourists and spectators attracted the attention of reporters.
Outside the Paris South Arena, the Paris Olympics table tennis mixed doubles final is about to begin, and Li Yuan's family of four from Beijing are preparing intensively. Spreading out a large national flag, wearing Chinese red T-shirts... Li Yuan told reporters that his family are all sports fans and flew to Paris specifically to watch the Olympics. When talking about their favorite Chinese athletes, they talked endlessly, excitedly unfolding the national flag and shouting "Go China!" Duan Luyi from Jinan, Shandong, has already made a strategy and booked an Olympic itinerary. In addition to watching Olympic events such as table tennis, gymnastics, and track and field, he is also preparing to taste French food and check in cultural landmarks.
The tourism feast under the Olympic fever is fascinating. Paris, a romantic city full of art and historical heritage, is a favorite travel destination for many people. The holding of the Olympic Games provides a great opportunity for Chinese tourists. Data shows that the number of orders for Chinese mainland tourists to travel to Paris during the Olympic Games and the number of local hotel reservations have increased significantly.
"Going to a city for a competition" and "traveling with the competition" are becoming new choices for Chinese people to travel. On the field, people excitedly cheer for the Chinese athletes, witnessing their every swing and jump, and personally feeling the charm of the Olympic spirit.
The Olympic venues in Paris are exquisitely designed and innovative. Whether it is the modern architectural style or the renovation of the venues with historical heritage, the designers' ingenuity is reflected everywhere. In this Olympics, major landmark buildings in Paris were transformed into competition venues, and many events were deeply integrated with the city's landscape and cultural landmarks. Spectators can watch equestrian competitions at the Palace of Versailles, enjoy elegant fencing at the Grand Palais, watch beach volleyball players diving to save the ball again and again under the Eiffel Tower, and enjoy archery at the Invalides. In addition to watching the games, you can also appreciate the aesthetic value of historical buildings up close and experience the historical culture behind them.
Based in Paris, but not limited to Paris. It has long been a consensus in the industry that large-scale international events have a strong driving force on the tourism industry. However, how to convert the "traffic" of sports events into the "retention" of cultural and tourism consumption? The "event + tourism" model of the Paris Olympics brings inspiration, that is, to support the theme with sports, to experience through tourism, and to spread with the help of culture.
In recent years, many cities in my country have held various large-scale events. Whether it is the Hangzhou Asian Games leading a new trend of healthy sports, or the "Village BA" and "Village Super" events highlighting local characteristics, all regions are working hard to rely on their own resource endowments to promote the deep integration of culture, sports and tourism and boost holiday consumption. However, to create a new model of cultural, sports and tourism development with higher quality and higher level, we must better learn from international experience, integrate "cultural flavor" and "fireworks" into sports events, and promote the integration and development of industries such as culture, sports and tourism on a larger scale and at a deeper level.
This time, Paris has integrated the Olympics into the city, blending sports with culture, which is an enlightening practice. The iconic attractions such as the Champ de Mars, the Invalides, and the Palace of Versailles have been transformed into Olympic venues, which is a brand new experience for athletes and spectators. Drawing on the experience of Paris and combining its own rich culture and diverse regional characteristics, more event tourism brands with international influence can be created. For example, innovative traditional martial arts events and the organization and hosting of national sports activities can better attract domestic and foreign tourists.
In the long run, in the future sports tourism market, single products with single functions and poor experience will no longer be the mainstream, and the development of more complex products will become an alternative. Strengthening infrastructure construction, focusing on segmented customer groups, and comprehensively considering and promoting core characteristic sports events, one-stop cultural tourism consumption products and high-quality public service systems will not only enrich consumption scenarios and service categories, but also bring opportunities for the common development of related industries.
The combination of sports and tourism is strong because of integration. The Paris Olympics opened a new door to travel, allowing people to deeply experience the exotic culture and customs while pursuing their sports dreams. We hope that the new model of Chinese event tourism will also bring more unique experiences to global tourists in the future.
Source: Economic Daily
