Lightning Review: Sowing "Happy Grass" and Reaping Cultural Fruits
2024-08-10
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Recently, the contemporary foreign aid reality TV series "Happy Grass" produced by CCTV, China International Communication Center, Beijing Perfect World Film and Television Co., Ltd., Shandong Film and Television Media Group, Thornbirds Culture Media (Qingdao) Co., Ltd., and jointly produced by the Propaganda Department of the CPC Shandong Provincial Committee, Shandong Provincial Radio and Television Bureau, the Propaganda Department of the CPC Jinan Municipal Committee, and the Propaganda Department of the CPC Dezhou Municipal Committee has officially announced its release date. Starting from August 8, the drama will be broadcast on CCTV-1 prime time and will be simultaneously launched on iQiyi, Tencent Video, and Mango TV. This is not only a TV series that tells the story of China's Juncao technology aid to foreign countries, but also a strong stroke in the high-quality development of Shandong's cultural industry.
"Happy Grass" takes the international cooperation of Juncao technology as its main line, delicately depicting the arduous journey of the Chinese Juncao technology team in a foreign country, and the road to wealth they have opened up together with the local people.
"Happy Grass" conveys the true meaning of life and the spirit of great love in a realistic way. Through fascinating plots and vivid character creation, it shows the world the unique charm of China's Juncao technology and the selfless dedication of Chinese foreign aid workers. This emotional and narrative method allows the audience to gain enlightenment in the process of being moved, and sows the seeds of love and hope in their hearts.
The prototype of the protagonist "Li Changhuan" in "Happy Grass" is Lin Zhanhui in the previous hit drama "Mountains and Seas". From "Mountains and Seas" to "Happy Grass", Shandong's film and television creation has continued to move forward on the road of telling Chinese stories and spreading Chinese voices, and has won wide acclaim with its unique artistic perspective and profound cultural heritage.
Shandong has continuously transformed its cultural resource advantages into industrial advantages, development advantages, and competitive advantages, injecting strong impetus into the province's high-quality development.
The scheduled broadcast of "Happy Grass" is a powerful boost to the development of the national cultural industry. It tells us that only by taking root in the people and real life can we create works that truly touch people's hearts; only by continuous innovation and courageous exploration can we make the tree of culture evergreen and the flower of culture everbloom.
Sow "Happy Grass" and reap cultural fruits. We look forward to more contemporary film and television works like "Happy Grass" that have both depth and warmth to emerge, so that more people can appreciate the charm of Chinese culture, feel the warmth and strength from China, and contribute more Chinese wisdom and Chinese solutions to building a community with a shared future for mankind. (Text/Qiushi)
