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On the occasion of the traditional festival Chinese Valentine's Day, Zhongguancun Book Building held a Chinese Valentine's Day themed cultural micro-market with the theme of "Meeting with Beauty", providing readers with a unique experience of "book romance".

During the event, Zhongguancun Book Building and People's Literature Publishing House jointly launched the "Summer Humanities Reading Study Camp - Reading Whole Books of Chinese Classics in Middle Schools" public welfare lecture series. On the day of Chinese Valentine's Day, the lecture will be themed "Common Talks on Classics", and the Haidian District teaching and research staff and subject leaders will lead readers to explore the classics in the text; a book sharing session on "Unusual Summer" will be held. The book tells the story of a child learning to love and understand responsibility in the process of getting along with animals; the well-known popular science writer Zhang Peihua was specially invited to hold a sharing session of the new book "Meteorite Observation Notes", leading participants to explore the formation of meteors, the mysteries of meteorites, and the infinite possibilities of dialogue with nature under the starry sky, and walk into the beautiful picture of "the night sky is as cool as water, lying down to watch the Altair and Vega" on the romantic Chinese Valentine's Day.

During the event, Zhongguancun Book Building, based on its unique "Three Mountains and Five Gardens" cultural display area, integrated "Dream of Red Mansions" with surrounding cultural and creative products, and selected the "Qixi Festival" theme for a new display, allowing readers to experience the taste of love and family affection in life while reliving the tragic love story of Baoyu and Daiyu. Readers can also participate in fun activities related to the theme of "Dream of Red Mansions".

In addition, the children's section of the bookstore has also selected fine picture books on traditional festivals and traditional culture, and launched a number of interactive activities around "traditional festivals and customs", such as parent-child hand-painting and parent-child handicrafts. In the "Craftsmanship Art Realm - Summer Traditional Culture Tour" Qixi Special Edition "Cloisonne" event, intangible cultural heritage inheritors will explain the cloisonne patterns, traditional skills, historical allusions, and festival customs closely related to the Qixi Festival to readers in a synchronized online and offline way, so that readers can not only appreciate the exquisite cloisonne works, but also understand the cultural stories and emotional sustenance behind the artworks.

At the site, Zhongguancun Book Building specially set up a "Qixi Festival Gift" theme booth, which integrated selected "Qixi Festival Gifts" such as aromatherapy, bookmarks, and beauty products with Qixi-themed book recommendations, and launched "Qixi Festival Benefits" to give back to readers. In addition, at the service desk, readers can check in interactively and get a Qixi Festival-limited stamp to leave a good memory.

At the same time, Zhongguancun Book Building will also launch a "Qixi Festival" themed pop-up station at the Book Market on Wangfujing Pedestrian Street, including "blessings and marriage" bracelets, love-themed seal lacquer fans, "marriage blind boxes" and other special cultural and creative products.

Source: Beijing Daily Client

Reporter: Lu Yanxia