With a stable monthly sales volume of 20,000, how did NIO gain a firm foothold in the high-end pure electric vehicle market?
2024-08-10
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Red Net Time News August 9th(Reporter Wang Hongche) On August 1, NIO released the latest sales data showing that in July, NIO delivered 20,498 new cars, with deliveries exceeding 20,000 for three consecutive months. From January to July 2024, NIO delivered 107,924 new cars, a year-on-year increase of 43.85%. So far, NIO has delivered a total of 557,518 new cars. Industry experts pointed out that statistics show that technical advantages such as smart electric and battery replacement, as well as improved value retention, are important reasons for NIO's continued growth in deliveries.
On July 27, at the NIO IN2024 Innovation Technology Day Conference held in Shanghai, NIO announced that the company's self-developed world's first 5nm smart driving chip Shenji NX9031 was successfully taped out, and officially released the full-scale vehicle-wide operating system SkyOS that took 4 years to develop, achieving a close integration of hardware and software, computing power and algorithms, supporting NIO's smart electric vehicles to continuously improve user experience. NIO has therefore received attention from the CCTV News Network, which fully demonstrates that NIO has been fully recognized in terms of technology investment and self-research capabilities.
For pure electric vehicles, battery life is a point of particular concern. In terms of energy replenishment, NIO is a model student of the industry's "two-legged walking". The battery can be charged, replaced and upgraded to bring a more practical and convenient energy replenishment experience for long-distance travel. NIO's battery replacement can complete energy replenishment in just 3 minutes. As of August 7, NIO has built a total of 2,456 battery swap stations and 3,923 charging stations, connected to more than 1.07 million third-party charging piles, and the cumulative battery replacement has exceeded 50 million times. At present, NIO's fourth-generation battery swap station has been launched. It is reported that the first fourth-generation battery swap station in Hunan will also be launched in August. In addition to infrastructure construction, NIO is also constantly optimizing the linkage between vehicles and battery swap stations. At present, it can realize convenient functions such as automatic entry into service areas for battery swapping at high speeds and autonomous battery swapping by car owners leaving the car.
At the same time, NIO has also followed the national direction of "trading old for new" and launched a special replacement subsidy this year. According to the latest activity in August, if you pay a deposit to buy NIO before August 11 (inclusive), you can enjoy a replacement option discount of 10,000 yuan, and there are also gifts up to 40,000 yuan for car purchases, including 18,000 yuan for optional equipment, car clothing and car model discount coupons, free battery replacement coupons, 1 year of smart driving use rights, etc. Combined with NIO's battery rental and car purchase plan, another 70,000 yuan can be reduced. According to estimates, owners of luxury cars of the same level, such as the BMW 3 Series and Mercedes-Benz C-Class, can replace NIO at very low or even zero cost.
Currently, NIO has a total of 69 battery swap stations in Hunan. The coverage rate of Changsha's power district houses (battery swap stations within 3 kilometers of the community) has reached 78%, and it is expected to reach 90% in 2024. NIO owners in Changsha will be able to enjoy a more convenient charging experience.
NIO's August policy will be phased out from August 12. Friends who want to know more about NIO can go to the store for a test drive. There will be exquisite physical gifts for the test drive. From August 10th to 12th, NIO will also have Chinese Valentine's Day gifts. Go to the store for a test drive and receive flowers. The store also has a small number of cars in stock and you can enjoy cash discounts of varying amounts. During the event, you can lock the order and participate in the blind box lottery. You can go to the store for details.
