Dong Mingzhu: The status of "Internet celebrity" is achieved through real ability
2024-08-10
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Guangzhou, August 8 (Xinhua) -- The 18th China Brand Festival 2024 opened in Guangzhou on August 8. Dong Mingzhu, chairman of Gree Electric Appliances, said in her opening keynote speech that she is proud of her "Internet celebrity" status and believes that entrepreneurs who want to become "Internet celebrities" must rely on their own strength to do it.
On August 8, the opening ceremony of the 18th China Brand Festival 2024 was held in Guangzhou. Photo provided by the China Brand Festival Organizing Committee
The title of Dong Mingzhu's speech that day was "Creation Changes the World, Technology Changes Life". She said that the times are changing, people's living standards have improved, and their needs have also changed. Only good products can improve people's quality of life. Therefore, the manufacturing industry cannot be fraudulent, and must use real materials and technology to uphold the power of the brand and provide consumers with products that make life happy.
In her speech, she mentioned her status as an "Internet celebrity". She believed that it was because everyone liked Gree's products that she had the opportunity to become an "Internet celebrity" in everyone's eyes. She said: "Becoming an Internet celebrity has its price. Internet celebrities need to be supported by quality and technology. Especially for an entrepreneur, you want to become an Internet celebrity, but you have to do it with your strength." She specifically introduced that Gree Electric has grown from a company with no technology to a company with 120,000 patents, of which nearly 70,000 are technical patents independently developed, researched and invented.
It is reported that this year's China Brand Festival is themed "New Quality and Breakthrough", including the opening ceremony, as well as nine important events such as summit forums, industry seminars, and new product launches. In addition, there are more than 50 parallel forums, bilateral talks between brand entrepreneurs, and brand tasting sessions. (End)
