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On August 9, TATA, a fashion footwear brand under Belle International, officially entered JD.com's Miaosong, and more than 500 men's and women's shoes, bags and other fashion items were launched online at the same time. Consumers only need to search for "TATA" on the JD.com homepage or in the "Miansong" channel at the top to enjoy the fast and convenient instant consumption experience of "order online, and fashionable shoes will be delivered to your hands in as fast as 9 minutes", making fashion just one click away. At the same time as the opening, JD.com Miaosong also launched a special opening event "Thousands of Gold Prices" in conjunction with TATA, allowing consumers to not only stay at home to buy Mary Jane's Thousand Gold, leisure sports and other series of store-selling shoes, but also enjoy a 30-yuan new member coupon without a threshold, as well as super value discounts such as 120 yuan off for purchases over 899 yuan.

TATA takes "Walk the way of love" as its brand spirit. Through the interpretation of story concepts such as love, family, and friendship, it makes the colorful life full of the taste of happiness in the name of love, attracting many fashion trendsetters who love life and pursue beauty. Its product line covers formal wear, leisure, sports, handbags and other categories.

TATA's entry into JD.com's delivery platform is a positive move to seize the new growth trend of the retail industry. With the help of JD.com's instant retail capabilities, it provides consumers with a faster and better shopping experience through integrated online and offline channels and product management, membership operations, and ultra-fast delivery services, thereby improving consumers' satisfaction and loyalty to the brand. At the same time, with JD.com's advantages in digital capabilities and precision marketing, it will also help TATA integrate the diversified and convenient online shopping model with offline value-added services such as trial wear and after-sales, so as to better respond to market consumer demand and enhance the overall brand's market competitiveness.

In the summer, Mary Jane shoes and high heels that are both trendy and comfortable are the standard for women's fashionable outfits. TATA has joined hands with JD.com to provide consumers with a wide range of choices, including Sunset Rose Mary Jane shoes with soft back bags, shallow Mary Jane shoes with sheepskin uppers, and Modern Melody Mary Jane shoes with creative combinations of sheepskin and cow leather, which are elegant and graceful. In the special offer series, French-style open-toe sandals suitable for daily commuting are paired with simple bucket bags with smooth curves to convey a refined and elegant feminine temperament.

For fashionistas who are looking forward to a city walk in summer, the first choice is sports and leisure shoes that can lengthen the leg lines. The cloud puff forrest gum shoes with cushioning rubber outsole, the city roaming plan German training shoes with soft and sticky insoles, and the elegant concerto loafers with old money style are all choices to add highlights to your outfit. If you want to adapt to the bold and atmospheric style, the puffy thick-soled casual sneakers that make you look taller and the elegant concerto double-stitched dad shoes allow the wearer to release the vitality factor at will.

TATA has previously opened official flagship stores and self-operated flagship stores on JD.com, bringing consumers the brand's unique comfort and fashion. With TATA's entry into JD.com's instant retail business, JD.com Express, consumers can enjoy the ultimate shopping experience of "ordering anytime, anywhere, and enjoying TATA fashion products instantly", whether they want to quickly try out new fashion shoes or need the right clothes for various occasions.