Fall clothes are on sale and summer clothes are cleared out. Collect this off-season shopping guide
2024-08-09
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The summer heat has not yet dissipated, but the beginning of autumn has arrived. Recently, reporters from Shenyang Evening News and Shenyang Daily All Media visited many shopping malls and shopping centers in Shenyang and saw that a wide variety of autumn clothes with novel styles have been launched one after another and are popular among consumers.
Early autumn new clothes quietly launched
"It's already the beginning of autumn without me noticing. Recently, when I was shopping in the mall, I saw many stores hanging beautiful autumn clothes, all of which were my favorite styles. I'm about to buy some again," said citizen Xiaoying.
"When I was shopping a few days ago, I saw short-sleeved shirts and short skirts hanging in the store. Today, when I was shopping, I saw that the brands I usually buy have all launched new autumn clothing. However, the new products do not have the advantage of discounts, but it can't stop girls' enthusiasm for trying on new clothes. If they find something they really like, they will buy it even if the price is a little more expensive." said a lady who was trying on clothes in a brand store.
The reporter saw in several large shopping malls on Zhongjie Street that many brand stores displayed models wearing new early autumn clothes, such as long-sleeved shirts, trousers, suit jackets and other new autumn products. "The store has new autumn clothes since the end of July, including shirts, knitwear, windbreakers, jackets, etc., which have been gradually arriving in the store. Some consumers also began to buy new early autumn clothes when shopping. The weather is still very hot recently, and there are more people shopping than buying. It is estimated that sales will be better in mid-to-late August and early September because there will be promotions before the National Day. However, by then, the best-selling models may be out of stock, so if you find something you like, you should buy it in advance." said a salesperson at a brand store.
Fashionable, comfortable and warm tones are the mainstream
"Ancora red, Maillard, mist purple, lime green, gray, midnight gray, denim blue and milk tea white are all popular colors this year. These colors are not only fashionable but also warm. Our clothing styles this year are mainly commuting and fashion, as well as some traditional Chinese styles. Most young office workers will choose fashionable styles, and middle-aged consumers are increasingly fond of traditional Chinese style clothing, which looks very elegant when worn." said a salesperson at the PEACEBIRD counter.
"Autumn is the most comfortable season of the year. Autumn clothing is mainly based on warm colors, such as light camel, light coffee, cream brown, etc. Comfortable and loose styles are popular this year. They are comfortable and casual to wear, and they look high-end when hung on store models." said a salesperson at a women's clothing store in a shopping mall in Hunan.
"Clothing styles change every year, and new products are replaced quickly. It is difficult to keep up with the pace of fashion. Most of the clothes I bought in the past two years are basic styles with high-quality workmanship and fabrics. They are simple, comfortable and will not easily go out of style. Pairing them with some small accessories with fashion elements, such as bags with animal patterns or scarves with recognizable patterns and colors, will be very eye-catching." said Ms. Ma, a citizen.
Summer clearance sale with big discounts
During the visit, the reporter found that while new autumn clothes were being put on the market, merchants also offered different degrees of discounts on summer clothes, and the sales were very strong. "I bought a long white cotton dress in early summer. It was a new model and there was no discount at that time. I spent more than 500 yuan. Now it is 30% off and my size is still available. After the discount, it is only more than 100 yuan. The cost performance is too high. I can't help but add a light blue one to keep for next summer." said Ms. Li, a citizen.
At the New Mart Shopping Mall on Zhongjie Street, the reporter saw that many women's clothing brands on the 2nd and 3rd floors were offering discounts on summer clothing. Some counters and department stores offered discounts of 20% and 30% off, and some had discounts of 20% off for purchases over 99 yuan, 30% off for purchases over 99 yuan, and 50% off for purchases over 99 yuan. During the promotion, new men's clothing on the 5th floor was 20% off, and summer clothing was 50% off; some new autumn clothing from sports brands was 10% off, and summer products were 50% off. The owner of a store told the reporter that it was the season for changing clothes, and some summer T-shirts, shorts, shorts and dresses in the store were discounted. Although the prices were discounted, the quality was not.
Wang Li, reporter of Shenyang Evening News and Shenyang News All Media
Zhang Wenkui, photojournalist of Shenyang Daily and Shenyang Daily All Media
Editor: Li Dan
