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On August 8, the 2024 Quick App Developer Conference held at the Beijing Wangjing Hyatt Hotel officially came to an end. With the theme of "Quick and Free, Going with AI", this Quick App Developer Conference focused on the comprehensive upgrade of quick application services, cross-platform multi-terminal cooperation, and the latest content of traffic acquisition and commercialization.

At the meeting, the chairmen of the member units of the Quick Application Ecosystem Branch, including OPPO, Xiaomi, vivo, Huawei, Meizu, Nubia, Lenovo, and Honor, jointly launched a grand ceremony of "Quick Applications Join Hands with AI to Start Smart Services", marking that Quick Applications have officially entered the new 2.0 stage of smart services. By integrating AI technology, Quick Applications 2.0 will be able to provide users with a smarter, more convenient, and more flexible innovative experience. At the same time, for developers, it will realize a new model with more accurate service distribution, simpler path conversion, and more efficient multi-terminal adaptation.

According to the Quick App Ecology Branch, after six years of hard work, the quick app ecosystem has continued to grow. Currently, the number of quick app devices covered has reached 1.5 billion, the user scale has exceeded 750 million, and the commercial scale is estimated to reach 16 billion. The overall scale has increased significantly compared to last year.

The overall improvement of quick application data is mainly due to the optimization and expansion of the quick application ecosystem in multiple dimensions. This year, quick applications have joined hands with AI to upgrade to smart services. In terms of capabilities, quick applications 2.0 have made a significant leap in understanding user intentions, changing the existing service distribution model; in terms of scenarios, quick applications have broken through the original scenario entrance and expanded new experiences; in terms of technology, quick applications support multi-terminal modes, and services flow across terminals with people; and in terms of commercialization, the quick application ecosystem has also successfully built a new ecology, new advantages, and new models of quick application business models to achieve diversified development of the ecosystem.

The "click-and-use" feature of quick apps is naturally suitable for AI, and AI also gives quick apps intelligent power. Quick apps themselves have the ability to atomize services with click-and-use, and the UI cardization of Quick Apps 2.0 can also atomize the UI capabilities. Combined with the intent framework as the link and integration with AI, through the comprehensive empowerment of one link and two capabilities, direct service access and intelligent recommendations are achieved, and a system-level intelligent service ecosystem for Quick Apps 2.0 is built, namely service link: AI intent framework; lightweight capability: click-and-go; UI atomization capability: card service; security guarantee: AI privacy security standard.

The product form has been upgraded from "application" to "service", with richer expressive capabilities and more global reach, to accurately match user needs, ensure that users obtain information in a timely manner, and achieve direct service, intelligent recommendation, full coverage, and security and reliability.

Traffic acquisition and commercial cooperation have always been topics of concern to developers and partners. Quick apps have natural advantages in attracting new users, retaining users, and promoting activation. There are more than 100 million active return users, and more than tens of millions of active users. From this, it can be seen that quick apps can achieve user traffic and conversion in the most convenient and efficient way. At the same time, the advertising capabilities of quick apps have been steadily and healthily improved, and manufacturers have also provided a variety of advertising templates and styles to bring higher profits and better user experience to partners.

Cross-platform and multi-terminal are the unique technical architecture advantages of Quick Apps. Quick Apps 2.0 will further enhance cross-terminal and service flow capabilities, challenge the extremely different device hardware resources and different resolutions and aspect ratios, and allow users to interact more naturally, operate more conveniently, and provide smarter services. At the same time, the multi-terminal mode can effectively assist developers, extending from personal devices to home devices, allowing smart services to reach a wider user group and broaden user coverage. Through one-time development, multi-vendor, multi-terminal, and multi-entry deployment, development costs can be reduced.

The "2024 Quick App Intelligent Service Ecosystem White Paper" jointly released by Quick App and IDC has also attracted much attention. This freshly released authoritative report brings together core industry data. Everyone can see how Quick App is combined with AI to form service ecosystem innovation after upgrading, and how the new card form of Quick App is combined with the intent framework to build a smart service industry ecosystem. It also includes privacy standards to bring new data and privacy protection to users in the AI ​​era and other important content.

In addition, the report provides accurate predictions on the future size and development trends of the market, providing developers with important decision-making basis and helping them grasp the pulse of the market.

Currently, fast applications are actively exploring the deep integration with AI technology, giving full play to the convenience of fast applications and the powerful functions of AI intelligence. This move will not only greatly enrich the user's life experience, but also inject new vitality into the entire industry, marking that the fast application ecosystem and AI are about to enter a new stage of development.

(China News Network)