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Bianniu.com reported on August 9 that according to Reuters, Google is facing criticism from Sam Altman as it awaits a decision from Washington antitrust regulators on how to create a fair competitive environment for the Internet search business. OpenAI greater threat.

A U.S. ruling on Monday that Google had built an illegal search monopoly was seen as a victory for regulators. But the growing use of artificial intelligence tools, including OpenAI’s popular ChatGPT Chatbots, which have already dented Google’s dominance.

"I think AI is more important to Google right now than this ruling. AI is fundamentally changing how search products work," said Arvind Jain, a former Google engineer who worked on search and other products for a decade.

Jain, who now runs an enterprise search company called Glean, said that compared with these rulings, which go through appeals and take a long time to affect the market, the impact of artificial intelligence is immediate.

Google has long been synonymous with search, commanding about 90% of the global market share and bringing in about $175 billion a year in revenue from the business. Even Apple, which prefers to develop all the software and most of the hardware in its devices itself, pays Google a considerable sum to be its default search engine.

But even before a series of antitrust cases were resolved, the days of fee concessions were over. In its foray into artificial intelligence, Apple announced a partnership with OpenAI to bring ChatGPT to its upcoming devices. It emphasized the non-exclusive basis of the deal and talked about the possibility of bringing Google as another partner.

Analysts say a ruling against Google would accelerate Apple's shift toward artificial intelligence-powered search services if the company is forced to end its search agreement with the company.

Microsoft-backed OpenAI said last month it would also break into search with the slow rollout of SearchGPT, an AI-powered search engine that can access internet information in real time.

A former Google executive predicted that artificial intelligence will develop faster than the US Department of Justice can take action against Google. The entire monopoly will be ended, in other words, artificial intelligence will take over search at a faster rate.

Former Google executives and many Wall Street analysts agree that Google has the raw materials it needs to take the lead in artificial intelligence — a large language model for training AI and a search engine. But the company’s efforts appear scattered in the face of an onslaught from OpenAI, which is attracting a younger audience.

Generative AIThe popularity of ChatGPT caught Google off guard. Despite being the source of the basic research for the technology, Google did not release a consumer product until early 2023, after ChatGPT became the fastest-growing consumer app.

Rebecca Wettemann, CEO and principal analyst at research firm Valoir, said: The biggest threat to Google may be Google itself - the key to any AI adoption is trust, and Google's initial missteps with Search Overview showed that Google's engineers were more focused on releasing quickly than getting it right as they try to keep up with OpenAI and others.

Wittman pointed to Google's AI Overview, a new feature that uses artificial intelligence to answer search queries that appear before links. The feature came under fire from publishers, who saw a decline in referral traffic from Google, and was criticized for errors, including telling users to eat glue and saying Barack Obama was a Muslim. Google scaled back the feature earlier this year.

DA Davidson analyst Gil Luria believes that regulatory scrutiny and the threat of artificial intelligence are interrelated. "Part of the reason why the (U.S. Department of Justice) is going after Google's business practices is that the market is really in turmoil right now, and they want to make sure that Google doesn't expand its current market dominance."

Richard Socher, CEO and founder of AI search engine startup You.com and former Salesforce chief scientist, said that while the antitrust ruling may not have a significant impact on Google right now, it should open up the search market to more players.

But he added that ending Google's dominance in search would be difficult.

"No one has really dealt a major blow to Google's dominance in search yet... We can only wait and see if this becomes another domino that actually gives consumers more choice, real options."