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Chao News Client Reporter Zheng Xinhong

On August 8, the 18th China Brand Festival 2024 (hereinafter referred to as "China Brand Festival") with the theme of "New Quality and Breakthrough" opened in the International Hall of Guangzhou Baiyun International Convention Center. Many well-known domestic and foreign brands and representatives from government, industry, academia, research and media gathered together to discuss the experience and challenges of brand development.

The opening ceremony of the 18th China Brand Festival in 2024. Photo by Zheng Xinhong, a reporter from Chao News

Chao News reporters learned that this year's China Brand Festival adopts the "1950" model, that is, it will carry out a large-scale opening ceremony, 9 important events, and more than 50 parallel forums, bilateral talks between entrepreneurs, brand tasting sessions and other colorful activities.

Wang Yong, Chairman of the China Brand Festival and Chairman of the Brand Alliance, said that as an industry weather vane, the China Brand Festival carries with it the powerful potential accumulated in the past every time it is held to empower the development of a city.

"China needs strong manufacturing. As a country in this field, what path should we choose and what way should we take to reposition ourselves?" Dong Mingzhu, chairperson of Gree Electric Appliances, said in her keynote speech that Gree has experienced self-challenges and external competitions in its 33 years of development, and found its own way out in the process of competition and challenges.

Dong Mingzhu delivered a speech at the opening ceremony of the 18th China Brand Festival in 2024. Photo by Zheng Xinhong, a reporter from Chao News

Ye Guofu, founder, chairman of the board and CEO of MINISO Group, proposed three "super" thoughts on the global development of enterprises: becoming a super platform is necessary to become a great enterprise, possessing super technology and super brand. In Ye Guofu's view, these three "super" have their own characteristics, but among them, super brand is the most suitable for start-ups to learn, and is especially suitable for China's 1.4 billion consumer population.

At the Honor Ceremony held on the same day, the China Brand Festival also announced lists such as "Top 500 Chinese Brands in 2024", "Top 500 World Brands in 2024", and "Top 500 Chinese Innovative Brands in 2024".

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