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Every year, the Chinese Valentine's Day is a grand festival to awaken romantic feelings and convey love. As the Chinese Valentine's Day is approaching, the atmosphere of "Chinese Valentine's Day" has gradually become stronger as many businesses have successively posted the activities and theme windows of the Chinese Valentine's Day, interpreting the oriental romance.

LABELHOOD, which has many stores in "Jufuchang", recently opened its annual Qixi Street."DEEP in LOVE"The theme setting writes the oriental romantic feelings, and there are surprise activities presented in turn. On the Chinese Valentine's Day (August 10), any purchase at the Leihu flagship store, Leihu men's wear, and Leihu Home will have the opportunity to receive limited romantic flowers for free (limited quantity, while stocks last).

"The floating silk thread on the branches of the acacia tree, the fallen flowers are wrapped around the acacia tree."

Walking into LABELHOOD HOUSE at No. 796 Julu Road, two red "trees" are particularly eye-catching on a white wall in the courtyard. Their branches are connected, entwined with each other to nourish more prosperous branches, interpreting the symbiosis of love with their intertwined branches.

There is no shortage of playful and sweet Qixi outfit inspiration in the store.AO YES Disney Mickey Fun Me SeriesLaunch the first event here.AO YES Tanabata limited edition dressIt is also exclusively available on LABELHOOD omnichannel.

According to the brand's co-founder, the design of AO YES Disney Mickey Fun and True Self series integrates the classic elements and expressions of love of Mickey and Minnie, blending Disney's Mickey image with AO YES's classic style, attempting to combine Disney's cuteness with the charm of oriental culture, and presenting the Disney style in the eyes of AO YES through embroidery, printing and other techniques.

The passion for expressing oriental culture has led to the joint presentation of the Qixi series and oriental aesthetics by Leihu and AO YES. "The oriental romantic festival of Qixi is one of the most important festivals in Leihu's oriental series of activities, so we chose to cooperate with AO YES, a brand with an oriental feel, to jointly present the Qixi series." said a relevant person in charge of Leihu.

AO YES concaveIt was co-founded by media person Austin WANG and Yansong LIU, who graduated from Tokyo Bunka Fashion College. It is a fashion brand with oriental cultural concepts, aiming to create an image of oriental intellectuals with a modern sense.Leihu HouseIt is a new lifestyle experience space opened by Leihu in the "Jufuchang" area this year, focusing on new concepts. The store not only focuses on clothing, but also has many lifestyle categories, such as Jingdezhen handicrafts. At the same time, it also provides exhibition space for various cooperative brands from time to time, constantly presenting and promoting the beauty of Chinese design and Chinese culture.

Source: Shanghai Jing'an