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Jimu News reporter Zhou Dan

Intern Cai Yaqing Yang Jiachun

As the Chinese Valentine's Day approaches, the sales of gifts on Taobao platform have increased significantly.

On August 8, Taobao released the 2024 Chinese Valentine's Day gift consumption observation picture book, and announced the top ten popular gifts for the Chinese Valentine's Day. The top ten products selected include the Light and Night Love Card, Gold Cake, Pop Mart New Blind Box, Disney Doll Figure, Partial Wealth Ring, Doll Everlasting Flower Gift Box, Chinese Style Jewelry Box, Jingdezhen Tea Set Gift Box, Three Kingdoms Killing Wind, Flowers, Snow and Moon (couple cp gameplay), and Building Block Flower 3D Photo Frame.

Being straightforward is the way young people today express their feelings. Gold pancakes are basically 1g-3g of small-gram gold, designed in the style of gold pancakes, with the words "I earn money but don't spend it, I save it to buy you gold" engraved on them. The name can be customized on the packaging. The design combines the value of gold investment and personalized expression of love. The common words in the comment area of ​​gold pancakes are: "interesting, value preservation."

In the gold buying boom on Taobao, people born in the 1990s are gradually becoming the main force, and those born in the 2000s have a higher preference for gold consumption than those born in the 1970s. Young consumers not only value the value-preserving ability of gold, but also have requirements for the fashion, personalization and aesthetics of gold jewelry.

Blind boxes are still a consumer preference for young people. Since the launch of Pop Mart's SP new blind box, sales have continued to grow. The sound is visualized into a doll image, each doll represents a sound, and the SP new blind box has a black horror•The sound of fear, the pink bloom•There are 12 regular models such as Voice of Joy and 1 hidden model. The hot models are Voice of Faith and Voice of Hatred. Netizens commented on the buyer show: "It's so beautiful, but it's a little short" and "During the novice protection period, a hidden model appeared in one box."

In addition, Light of Night released a Chinese Valentine's Day card face, and the girls' "paper man" boyfriends have changed into new skins; Disney put the strawberry bear into a dreamy crystal ball and sat it on a strawberry cake. Pink romance is still a popular choice for the Chinese Valentine's Day; there are also the Jingdezhen tea gift boxes that became popular because of being selected as China's "Treasure Town", jewelry boxes blown up by the national trend aesthetics, three-dimensional building block flower photo frames that put building blocks into photo frames, etc., which closely follow the popular trends while making new ideas in design, and have transformed themselves into new "Chinese Valentine's Day gifts".

It is understood that Taobao's top ten popular gift list is based on a comprehensive ranking of various data such as the site's search popularity and sales volume in the two weeks before Chinese Valentine's Day in industries such as jewelry, toys and trendy toys. To a certain extent, it reflects the current diverse social hotspots and the Chinese Valentine's Day consumption preference trends of young consumers.

The illustration also shows that as traditional gift-giving options, sales of eternal flowers, toys, gold jewelry and other commodities have grown steadily, while influenced by the national trend aesthetics, sales of national style gifts, fortune-attracting ornaments, and national trend building blocks have shown a clear upward trend. As interest consumption has become the mainstream consensus of young people's social interaction, sales of "heart-warming" cards, celebrity peripherals and other commodities have increased by more than 10 times.

(Source: Jimu News)

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