2024-08-09
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Exploring the road of Eastern and Western civilizations, beauty and art are always on the road. In April 2024, Lilang's simple menswear and "National Geographic China" launched the "Along the Silk Road to Paris" IP cooperation. Sports champions Zhong Man, Qi Guangpu, Bao Chunlai, "National Geographic China" magazine president and editor-in-chief Li Shuanke, Antarctic ambassador Wang Yuheng, science big V Infinite Small Liang Zhang Chenliang, actor Gao Zhiting, Douyin travel blogger Han Chuanzhang and other "intelligent men's group" wore Lilang SMART elite series suits, walked the Silk Road again, and explored the spirit of the city.
Starting from Zhangye in the middle of China's Hexi Corridor, the trip visited ancient Central Asian countries, Turkey, Greece, and Italy, and arrived in Paris, France in July.
A Suitwalk Across 20,000 Miles
The three-month journey followed the footsteps of the "Lilang Men's Smart Team". The guests' shots fully displayed the splendid aesthetics of Dunhuang, the visual impact of walking in suits in the desert, the ritual sense of walking in formal attire in Gobi ruins, and the mystery of the ancient Central Asian country, and finally passed through the fashion country of Italy to the fashion capital of Paris. This 20,000-mile Suitwalk on the 21st century road is itself a performance art.
The Silk Road connects distant countries into a larger existence: the world. It is also a history of "war and peace", which was first opened up by Zhang Qian and then spread by generations. Princess Wencheng walked this road and married to Tibet with the culture of the Central Plains. Faxian and Xuanzang also walked this road to India to seek Buddhist scriptures and then brought Buddhist civilization back to China. This event hosted by "National Geographic China" is intended to overlap the footprints of thousands of years. Formal wear is a demeanor and an attitude. Wearing Lilang, you can walk to Paris in style.
Lilang Smart Elite Series suits are inspired by European gentleman wear, Italian fashion, and the needs of urban elites. They abandon the conventional loose-fitting suit style and create a new urban soho slim fit. Elegance comes from the inside out, and every detail is perfect. Even a single thread is made of imported British Coats thread, which was founded in 1848. It is the world's oldest thread company and the "Rolls-Royce" of sewing threads.
Through design improvement, the style wins. The Lilang Smart Elite Series bids farewell to the bloated style of traditional suits and breaks the stereotype of traditional suits. It can be switched not only in business occasions but also in leisure occasions with one click. Among them, the satin design on the back of Lilang's traditional vest is replaced with the same fabric design as the suit, truly realizing one piece of clothing for multiple wears and adapting to various occasions. The Silk Road Men's Group's journey performance further fully confirms this point. Whether it is work or outing, whether in business or on the road, it can create an exclusive sense of ritual for urban elites.
Lilang's exploration of the integration of Chinese and Western cultures emphasizes the expression of harmony, simplicity but not simplification
The public welfare communication activity of "National Geographic China" has a deeper meaning. It is to commemorate the "60th anniversary of the establishment of diplomatic relations between China and France" and respond to the strategic concept of the "New Silk Road Economic Belt". Interestingly, China and France, which are thousands of miles apart at the two ends of the Silk Road, have very similar aesthetic preferences for silk. China and France at the two ends of the Silk Road are like the longitude and latitude of silk, intertwined and interwoven, and timeless.
France has long been keen on choosing natural plants for silk patterns. In China, not only silk and other clothing patterns, but also ancient landscape painting art, love nature. For thousands of years, the spirit of "Tao follows nature" proposed by Lao Tzu has been passed down from generation to generation, emphasizing that all things have spirits, follow nature, and get what they want. For France and other Western countries, using flowers and plants as clothing patterns is influenced by the Enlightenment and naturalism. Western artists also love to realistically depict nature or recreate it. Although the reasons are different, the respect and awe of nature in China and the West are unprecedentedly consistent.
In its 38-year history, Lilang has been committed to the integration of Chinese and Western cultures. From becoming the first Chinese menswear brand to appear at the Milan Fashion Week in Italy in 2007, to the establishment of the Lilang International Department in 2012, and inviting designers from New York, Japan, the Netherlands and other places to form an "international team", to the industry-famous "Anping Bridge Show" on the thousand-year-old ancient building in recent years... Lilang uses the old to create the new, and attacks as a Chinese clothing brand, committed to expressing the integration of Chinese ideas and world fashion.
Harmony is the foundation of Chinese thought. The art that Chinese people admire is to discover the order of all things and to be in harmony with them. From an artistic perspective, the lines and contours of clothing echo the inner life and the purity of nature. This is Lilang's definition of "simplicity". However, the attitude conveyed through clothing is not simple. Through design and fashion art aesthetics, Lilang hopes to bring out China's unique perspective in the world's fashion aesthetics, integrate Chinese philosophy and artistic ideas, and express the oriental spirit.
Dressed for the grand event, Lilang Smart Elite Series debuted in the fashion capital of Paris
"Fashion is to France what Peruvian gold is to Spain." Gold mines will run dry, but French fashion is a "renewable resource" with huge potential. The end of this "Silk Road Men's Group" will also usher in a world event, the Olympics. Rather than a sports event, it is more of a fashion feast due to the special location of the venue. The real sponsorship of the high-end luxury group, the purple dream runway of the competition venue, and the opening ceremony costumes comparable to the haute couture show... Netizens rated it as the most fashionable Olympics in history.
In the more than ten centuries of integration, the Silk Road has been a place where the exchange of ideas between the East and the West is so profound that no other route in the world can compare. The great power style and sense of ceremony represented by this ancient road have never disappeared. Lilang has been producing suits since 1987, and has continuously focused on the advancement of exquisite sense of ceremony, designing elite suits that are both elegant and textured. With the blessing of Lilang's SMART elite series, we set foot on the ancient trade route that was once glorious for centuries and rushed to the grand events around the world.
Chinese brands are the carriers of Chinese culture and effective mouthpieces for Chinese discourse. "Along the Silk Road to Paris" is a large-scale and meaningful communication activity, which takes advantage of the opportunity of media convergence and globalization to "tell the Chinese story well" to the world. Lilang's simple menswear has always been based on Chinese cultural confidence, deeply excavating the cultural elements of Chinese brands, and actively exploring the core symbol system of designing the Chinese cultural image. At the same time, it also actively carries out international exchanges, learns humbly, integrates Chinese and Western fashion elements, and tells the world the "Chinese story of simple menswear."
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