Airport economy helps "sell to the world" Zhejiang winter sweaters welcome summer "home"
2024-08-09
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China News Service, Jiaxing, August 8 (Huang Yanjun) In summer, light and cool clothing becomes the first choice for clothing. What are winter clothing merchants busy with?
"We focused on the European market in the first half of the year and the South American market in the second half. We have business all year round!" The hot foreign trade market makes Huang Zhuguang, who runs a sweater business in Xiuzhou, Jiaxing, Zhejiang, feel very gratified.
Huang Zhuguang's company is located in Honghe Town, Xiuzhou District, a famous sweater town in China. On August 8, when walking into the Honghe sweater market, trucks carrying textiles kept coming and going, and merchants were busy producing new products and preparing inventory. A humble store could receive tens of thousands of orders a day.
On the same day, the 2024 "槜美洪合" sweater season opened. Representatives of industry associations, professional market leaders, corporate merchants, cross-border e-commerce platforms and service agencies from all over the country gathered together to explore new opportunities and new momentum for the transformation and upgrading of the sweater industry.
The opening ceremony of the 2024 "槜美洪合" sweater season. Photo provided by the organizer
At present, what kind of wisdom and business opportunities are hidden in "selling winter clothes in summer"? Going overseas in groups is the "traffic code" of Honghe sweaters.
"In recent years, Honghe Sweaters has fully opened up channels for interactive experience with consumers internally, and has continued to polish its brand by leveraging new e-commerce opportunities; externally, relying on cross-border e-commerce platforms, its products are exported to more than 50 countries and regions including Russia, Chile, Hungary, Italy and Poland." Speaking of the development path of Honghe Sweaters, Duan Xiaoping, vice president of the China National Textile and Apparel Council, concluded.
As he said, from the street market in the 1970s to the prosperous scene of "knitting machines in every household", and then to today's famous sweater town, Honghe has written the great changes of the times with "a piece of yarn".
Today, the local area is anchored in the fast fashion track, promoting the deep integration of the digital economy with advanced manufacturing and modern service industries, focusing on platform construction and live broadcast economy, and building a one-stop e-commerce service chain of "cloud products + cloud broadcast + cloud warehouse", and creating a number of domestic and foreign e-commerce platforms represented by "sweater collection" and "sweater party".
Speaking of Honghe sweaters, Anju, a foreign businessman from Nepal, gave a thumbs up. "Honghe sweaters have many styles, novel designs, and very reasonable prices. They are the best in our hearts!" After arriving at Honghe Market, Anju planned to walk around and purchase a batch of new products.
The opening ceremony of the 2024 "槜美洪合" sweater season. Photo provided by the organizer
Behind the good reputation is the solid "hard data". In the first half of 2024 alone, the town completed foreign trade exports of 930 million yuan, a year-on-year increase of 131.69%. Going overseas to "dig for gold" has become a consensus among local companies.
It is worth mentioning that not far from the sweater market, Jiaxing Nanhu Airport is accelerating its construction. Honghe Town, located in the Jiaxing Airport Economic Demonstration Zone, is about to be equipped with the "wings" of airport economy and open a new trade channel covering the global market. The future of the fast fashion industry has arrived.
At the event, Honghe's "sweater party" platform jointly with Xunhui Cross-border Payment Zhejiang Branch, Ebang Power, Kyrgyzstan Cross-border E-commerce Association, and Kyrgyzstan Central Asia International Development Co., Ltd. issued the "Honghe Sweater Overseas Declaration", focusing on the countries participating in the construction of the "Belt and Road" and helping local sweater companies to sound the "charge".
"We hope to use this event to further expand Honghe's 'circle of friends', so that more and more friends can know Honghe, get to know Honghe, and fall in love with Honghe. We can enhance friendship through communication, promote mutual progress through cooperation, and truly make the 'Honghe Sweater Season' a window to showcase style and a platform for openness and improvement." said Tao Chunming, Party Secretary of Honghe Town. (End)
