Dialogue with partners: From the traditional wine industry to the reconstruction of the game, and the fate of the 499fang
2024-08-08
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When the liquor industry encountered a bottleneck in development, how to break through became a question that many people were thinking about. However, in the view of Zhao Hua, co-founder of 499fang and founder of Huajiu 49, joining 499fang allowed him to find the real feeling of making liquor and truly experience his contribution to the liquor industry.
Thirty years of experience has given him a deeper understanding of wine culture. When talking about his feelings about the wine industry, Zhao Hua said, "499 Fang has helped me find the feeling of making wine. When I joined 499 Fang at that time, the advantage was that I had a better understanding of the industry or could see further ahead. But there are also disadvantages, because 499 Fang is a new thing after all. It has many innovations, and some new things that everyone will share have a process of transformation, a process of digestion, or a little doubt, so it takes a long time to get started. It was only in the past few years that 499 Fang has grown in size that I felt that my current work experience and understanding of the wine industry came in handy."
No matter which industry you are in, you cannot stand still. In the face of continuous innovation and adapting to market demand, you can only maintain competitiveness and sustainable development. As a dark horse in China's liquor industry, 699fang actively responds to market changes and the diversification of consumer demand with its innovative spirit and persistence in quality.
Zhang Chuanzong, the founder of 499fang, believes that "in the new historical stage, we need to iterate and upgrade. I think this new era is an Internet era, which is an era of user management and user experience. The core competitiveness of our founding of 499fang lies in returning everything to the users themselves, user management, straightening out relationships, creating value, and solving problems. We have straightened out the relationship between wine lovers and wine, and the relationship between wine lovers, which is a more respectful, caring, understanding, friendly and equal relationship; between wine lovers and wine merchants, now super users have become super partners, and the information barriers will be broken; and between wine merchants and wineries, it used to be more about big stores bullying customers and big customers bullying stores, but now it has been transformed into wine merchants having their own wineries and their own wines. I think these are a lot of changes, and these changes can be transplanted to traditional wine merchants and a new era winery to empower and refresh the concept."
Sixijiufang focuses on user experience and product quality, and advocates a new drinking culture of "drinking healthy wine, drinking healthy wine; drinking cultural wine, drinking cultural wine", advocates the drinking concept of "drinking the same amount in different amounts", creates a pleasant and beautiful life for the Mesozoic generation, calls for social responsibility, and resonates with the times.
Zhao Hua was deeply touched by this culture. He said, "The 49th Square platform is open. The reason why many wine companies cannot achieve this is because their platforms are closed and they do not have the effect of a platform. This is why many of our distributors at 49th Square enjoy cooperating with the 49th Square headquarters. I have a very deep understanding of this, so now my life and wine are completely integrated. Another thing is the entire drinking culture. I think 49th Square has made a very big contribution to this industry."
A new species of unicorn, a business legend with feelings. Regarding the future development of 499fang, Zhang Chuanzong, the founder of 499fang, said, "We will continue to push 499fang, which is mainly based on private domains, to a deeper level, to help every terminal, and to be a good brother for life, which may come from dozens of industries, and then consolidate and thoroughly develop each terminal to create a cultural community, a community of interests, a community of business, and even a community of destiny. And I think we have reached a historical stage. We have completed the construction of two major parks and seven major bases in Maotai Town, and established a relatively complete industrial chain. The development of the sauce-flavored liquor industry has entered a new stage in the so-called second half. It turns out that 499fang is more based on super users who come from different industries, and becomes a super partner, enabling these cross-border people to enter the liquor industry."
With a deep passion for the sauce-flavor culture, a group of people who love sauce-flavored liquor gathered together to pursue a better life in the era of consumption upgrade. In the future, I believe they will continue to complete this "relay of love" and let more people know and recognize 499fang.
