Eat autumn peaches, eat fat crabs... Cityeat is on the way? Fliggy and Hema launch joint air ticket card for the beginning of autumn
2024-08-07
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Eat watermelon, nibble on autumn peaches, suck on fat crabs...there are many delicious foods during the Beginning of Autumn.
On August 7, the beginning of autumn, one of the 24 traditional Chinese solar terms, Fliggy and Hema launched a joint ticket card for the beginning of autumn. Fliggy selected the corresponding routes for the origins of seasonal fresh produce that are popular at Hema, such as East China Sea swimming crabs, Fenghua peaches, Xinjiang white grapes, and Xinjiang prunes, and packaged them into a ticket card that allows consumers to enjoy a special "origin journey" of delicious food at a super high cost-effective price.
(Photo: Fresh fruits and vegetables from Xinjiang are on the market)
Specifically, after consumers purchase this series of co-branded air ticket cards at prices ranging from 199 yuan to 999 yuan, they can book tickets for corresponding routes including Ningbo, Hangzhou, Urumqi, Xi'an, Dalian, Haikou, Kunming and other places. The travel period is from August 14 to September 26.
Compared with regular air ticket bookings, this co-branded air ticket card generally offers discounts of more than 100 yuan, and some routes can even be as low as 50%. For example, on August 16, the cheapest flight ticket from Beijing to Urumqi, currently directly booking the cheapest flight ticket, costs 1,145 yuan (excluding taxes and fees), while this co-branded air ticket card only costs 999 yuan (excluding taxes and fees); on August 23, the cheapest flight ticket from Chengdu to Shenyang, currently directly booking the cheapest flight ticket, costs 1,100 yuan (excluding taxes and fees), while this co-branded air ticket card only costs 599 yuan (excluding taxes and fees).
The Liqiu co-branded air ticket card is the latest series of Fliggy's 24 solar terms air ticket cards. In May this year, Fliggy launched the 24 solar terms air ticket card, which allows reservations for destinations that change with the seasons, aiming to attract consumers to travel to the most distinctive destinations in the most suitable seasons. This time, Fliggy and Hema launched the Liqiu co-branded air ticket card, which coincides with Hema's "Xinjiang Food Festival" and the opening of the East China Sea fishing season. It is also Fliggy's first theme game for fresh fruit, aquatic products and other places of origin.
(Photo: Fliggy and Hema launch joint air ticket card for the Beginning of Autumn)
Cityeat, which was extended from Citywalk and has been popular until now, shows that young people have an increasing demand for the combination of "eating" and "shopping", and the travel experience that truly integrates into the local lifestyle has become a new trend. Zibo barbecue, Tianshui spicy hot pot, "Erbin" frozen pears... These popular local specialties have become the detonation point for the destination to "go out of the circle". Netizens on social platforms commented: Awaken the local Chinese stomach and eat flavors from all over the world. For fresh products, the advantages of flying to the place of origin to "shop and eat" are more obvious: pure quality, affordable price, beautiful scenery in the production area, suitable for travel, and you can also experience more in-depth gameplay such as picking in the orchard and fishing at sea.
Data also shows that with the arrival of the harvest and fishing seasons, fresh produce origins including Ningbo, Lianyungang, Dalian, Urumqi, Kashgar, Hami, Haikou, Kunming, etc. are welcoming more passengers. According to Fliggy data, the number of air ticket bookings to the above destinations in the past week increased by more than 20% month-on-month.
Qi Qi, an expert at the China Civil Aviation High-Quality Development Research Center and associate professor at Guangzhou Civil Aviation Vocational and Technical College, believes that food is an external manifestation of local natural resources and unique culture. Enjoying food is one of the main purposes of consumers flying and traveling, and the two have a natural coupling response.
Bowen Xiaofeng
Proofread by Li Haihui
