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For Zheng Qinwen, the only Paris souvenir he wants to take away is his medal. For the majority of Chinese audiences, there are many more Paris "souvenirs" they want to buy, such as the same tennis racket as Zheng Qinwen, the same plush doll as Fan Zhendong, and the same Crocs as Quan Hongchan...

Data from Tmall International shows that in the past two weeks, consumers have been "crazy" buying the same items as the Paris Olympic champions. The search volume for Zheng Qinwen's Wilson PRO STAFF V14 tennis racket on Tmall International increased 400 times month-on-month, and the transaction volume increased 405%. The search volume for Quan Hongchan's Crocs McDonald's co-branded hole shoes increased 56 times month-on-month, and the transaction volume of Fan Zhendong's Jellycat table tennis racket plush doll increased 1425%.

In addition to the champion's same style becoming a hit, the Paris Olympics also completely boosted Chinese consumers' enthusiasm for purchasing French brands.

In the past two weeks, the overall sales of French brands on Tmall International increased by 64% compared with the same period last year. 43 French brands achieved sales of over one million, of which more than 50% were beauty brands. The natural skincare brand Clarins ranked first in sales volume, with a year-on-year growth of 119%. The fastest growing brand was Guerlain, a "luxury" brand under the LVMH Group, with a year-on-year growth of 648%.

In addition, French luxury goods, wines and health brands are also particularly popular among Chinese consumers. Among luxury brands, Hermes ranks first in terms of transaction volume, with a year-on-year increase of 194%. Hennessy ranks first in terms of transaction volume for wines and beverages, with a year-on-year increase of 538%. Eric Favre, which focuses on children's nutrition, ranks first in terms of transaction volume for health brands, with a transaction volume exceeding 6 million.

Data from Tmall International shows that perfume and alcoholic beverages are the two most popular French "local products" purchased by Chinese consumers. Hermes Nile, Chloe Northern Cedar, and Serge Lutens Rose Majesty are the top three best-selling French perfumes on Tmall International. In the alcoholic beverage sector, the top brands are Rémy Martin CLUB Brandy, Hennessy VSOP Brandy, and Martell XO Brandy.

In addition to the international brands familiar to Chinese consumers, new brands from France also saw strong growth during the Olympics. ORLANE, a French noble skincare brand that entered Tmall Global in June last year, saw its sales increase by more than 300 times compared to the same period last year. The sales of Chateau d'Armailhac, a dry red wine brand, increased by 200 times year-on-year, and the sales of Perrier-Jouet, a champagne brand, increased by 70 times.

Tmall Global has always been the first choice for overseas brands to enter China. So far, more than 2,000 French brands have expanded their business in the Chinese market through Tmall Global. Recently, the new French brands are mainly concentrated in sub-categories such as technological skin care, maternal and child health, and OTC drugs. "We will continue to introduce high-quality overseas brands to Chinese consumers in a focused manner based on the popular needs of domestic consumption." said the European investment promotion clerk of Tmall Global.