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A well-known fresh food platform is suspected of selling moldy luncheon meat.

On August 4, a consumer in Shanghai posted a complaint saying that he bought moldy luncheon meat from a leading fresh food platform. The luncheon meat was a self-branded product of the fresh food platform, produced by Sichuan Gaojin Industrial Group Co., Ltd. (hereinafter referred to as "Gaojin Food"), and the distributor was an affiliated company of the fresh food platform.

On August 5, a reporter from Nanduwan Finance called the product manufacturer Gaojin Food to inquire about the situation. The other party said that they had not received any relevant complaints so far and would report the matter to the relevant departments. As of press time, the reporter had not received any further feedback. On the same day, the reporter contacted the relevant person in charge of the fresh food platform, but no response was received before press time.

Private label luncheon meat sold by the leading fresh food platform

Although within the shelf life, it seems that all the products have gone bad.

The screenshot of the order posted by the consumer shows that she purchased the product through a fresh food platform app on the morning of August 4, which included a can of 340g of "premium luncheon meat" for 13.9 yuan. The consumer told the reporter of Nanduwan Finance that after she opened the can of luncheon meat, she found that it was moldy, so she threw it directly into the garbage bag.

Consumers post pictures

Consumers post pictures

According to the pictures posted by consumers, the luncheon meat has a layer of dark green substance on the surface with many white spots. The production date is June 21, 2024, with a shelf life of three years. The manufacturer is Gaojin Food and the distributor is an affiliated company of the fresh food platform. The app of the fresh food platform involved shows that in many stores in Guangzhou, this luncheon meat is the number one on its canned meat best-selling list.

Screenshot of customer order

The consumer said on the social platform that she contacted the platform app customer service that morning, and the customer service said that they could compensate her with a 5-yuan coupon. The consumer was dissatisfied with this. That evening, the platform staff called and said that they could compensate her with a 50-yuan coupon. The consumer said she did not accept it, and the platform then proposed to compensate her with 10 times the amount of the luncheon meat, which is 139 yuan.

On August 5, the consumer told a reporter from Nanduwan Finance that the platform had contacted him and he planned to go to the store tonight to sign an agreement to handle the matter.

Manufacturer Gaojin Food responded:

Feedback to relevant departments

Regarding this matter, on August 5, Nanduwan Finance reporter contacted the relevant person in charge of the platform involved, but no response was received as of press time. The platform launched its own brand in 2017. As of now, the platform has more than 360 stores in China, and is expected to exceed 400 this year.

At the same time, in response to this matter, a reporter from Nanduwan Finance contacted the manufacturer Gaojin Food. The relevant staff said that they had not received any relevant complaints so far and would report the matter to the relevant departments. As of press time, no further feedback had been received.

According to the official website, Gaojin Food was founded in 1996. Its founder, Jin Xiangyu, holds 95% of the shares. Its main businesses include pig breeding, slaughtering, deep processing of meat products, fresh sales chain, logistics distribution, and import and export trade. According to the official website of Suining Municipal Government, Gaojin Food was listed on the Shenzhen Stock Exchange in 2007. In 2014, due to the rapid changes in the industry and policy influence, Gaojin Food carried out a major asset restructuring and withdrew from the capital market.

Gaojin Food Official Website

At present, Gaojin Food has 12 major processing and production bases in China, with an annual output value of over 10 billion yuan. The pre-prepared food sector is one of the key strategic layouts of Gaojin Food in recent years. The suspected moldy luncheon meat/canned food series is one of its six pre-prepared food series. The official website shows that it sells 6 million cans of luncheon meat a year. In July this year, Dingdong Maicai and Gaojin Food reached a strategic cooperation. In addition to Dingdong Maicai, Gaojin Food's partners also include Sam's Club, Yonghui Supermarket, Ajisen Ramen, New Hope Liuhe, and G-super under Greenland Group.

Written by: Nandu Wancaishe reporter Feng Jiaju