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China News Service, August 3rd. This summer, the travel market is full of vitality due to the superposition of various demands such as long-distance travel, summer travel, study tours, and inbound and outbound travel. Didi Chuxing data shows that the demand for taxis at tourist attractions in summer has increased by 29% compared with spring, and the demand for taxis by overseas users after entering the country has increased by 57% year-on-year.

　　The characteristics of "long distance + northbound" travel are obvious in summer. Didi launches cool stations to relieve summer fatigue

As primary and secondary schools gradually went on vacation, the first wave of demand for inter-city taxis this summer occurred around July 13. The second wave of demand peaked around July 20, mainly driven by college students returning home and summer tourists.

The "longest holiday" of the year has boosted the long-distance travel market, and the travel radius has expanded significantly. The demand for Didi taxis in other places during the summer vacation increased by 27% compared with the spring, and the demand for taxis in cities 500 kilometers away from the permanent city accounted for 53%. Many people choose to travel to multiple cities to check in more scenery, and nearly 20% of users take taxis in three or more cities during the summer vacation.

Hulunbuir, Jiuquan, Weihai and other cities led the TOP10 cities with the highest increase in summer travel demand, and the demand for taxis increased by more than 140% compared with the spring. In the hot summer, users are obviously "going north". Except for Diqing, Yunnan, the "summer paradise on the plateau", the rest are all northern cities. The ten cities are relatively scattered, and most of them are characteristic tourist cities close to the border and the coast. Ethnic customs, grasslands, lakes, and seaside scenery are the main reasons for attracting summer travel.

From August 5 to 31, Didi launched taxi night rewards such as long-distance pick-up compensation, commission-free cards, and sign-in awards for taxi drivers in 92 cities including Weihai, Lianyungang, Hulunbuir, and Diqing to ensure users' summer night travel experience.

Driven by the demand for long-distance travel, the demand for taxis to large transportation hubs such as airports and railway stations has increased. The demand for taxis at Zhangjiagang Station and Changshu Station increased by 61% and 57% respectively year-on-year. In order to facilitate foreign tourists to enjoy a cool and comfortable journey, Didi has upgraded and launched Didi Cool Stations at airports and railway stations such as Beijing Capital International Airport, Shenzhen North Station, Zhangjiagang Station, and Changshu Station. Cooling facilities such as air conditioners, fans or awnings are installed in the waiting area for online ride-hailing services to relieve passengers' fatigue during summer travel.

Summer car rentals continue to be popular. Didi Car Rental's average daily bookings broke the historical record, with orders in July up 35% from the previous month. Beijing, Chengdu and Xi'an are the three hottest cities for Didi Car Rental this summer, and users born after 2000 are becoming the main growth force. The platform is dominated by short-term rental orders of 1-3 days, but since the summer vacation in July, long-term rental orders of more than 5 days have increased by 30% year-on-year. Short-term rental users prefer SUVs, while MPVs perform better in long-term rental scenarios.

　　"Cancel reservations" and "Civil air defense to cool off" are suitable for local conditions. Seaside resorts, river rafting and water fun to cool off in the summer

This summer, the demand for taxis to tourist attractions increased by 29% compared with the spring. Many cities announced the "cancellation of scenic spot reservations" to further stimulate everyone's enthusiasm for travel. The demand for taxis to tourist attractions in Hangzhou and Nanjing in July increased by 49% and 29% month-on-month, and the demand for taxis to tourist attractions in Changsha and Lianyungang during the summer increased by 49% and 36% compared with the spring. Among the scenic spots that canceled reservations, the demand for taxis to Yuanmingyuan Ruins Park, Lianyungang Liandao Scenic Area, Beijing Temple of Heaven Park, and Beijing Summer Palace via Didi increased by 85%, 83%, 60%, and 51% respectively compared with the spring.

Many places have opened air-raid shelters in the city, using civil air defense projects to provide convenient services such as summer heat relief. In terms of taxi demand, the civil air defense cooling spots in Chongqing, Xi'an, Shaoxing, Jinan, and Wuhan are the most in demand, including many "hot furnace" cities. In addition, the demand for Didi taxis to Chongqing's characteristic "air-raid shelter hot pot" during the summer vacation increased by 129% year-on-year.

The popularity of relaxing beach trips has increased as people enjoy a "lying down" vacation by the sea. The demand for Didi taxis to beach scenic spots during the summer vacation increased by 130% compared with the spring. Qingdao, Weihai, Xiamen and other cities are the top 10 popular coastal cities for the summer vacation. The demand for taxis to Weihai International Bathing Beach, Xiamen Blue Tears Beach, Qingdao Stone Man Bathing Beach, and Shenzhen Dameisha Seaside Park increased by 297%, 217%, 156%, and 154% respectively compared with the spring.

Canyon rafting has become a new way to cool off in the summer. Compared with spring, the demand for taxis to go rafting has increased by 561%. Changsha, Guiyang, Chongqing, Jinhua, and Chizhou are the five cities with the highest increase, all of which have increased by more than 18 times. The original ecological "big river rafting" Zunyi Feiyu Valley Rafting has attracted countless fans this summer, and the demand for taxis has increased by 97% year-on-year.

In July, the demand for Didi taxis in Hong Kong increased by 20% month-on-month compared with June. Among them, Yau Tsim Mong, Central and Western District and Wan Chai District are still popular areas for taxis. At the same time, the demand for taxis at Hong Kong International Airport and Hong Kong Disneyland also continued to grow during the summer vacation.

　　Visit university science museums: textbook tours "education through travel" opens up a new way for summer vacation

Many universities opened their campuses for tours during the summer vacation. Peking University, Tsinghua University, Fudan University, and Xiamen University were the top four universities in terms of taxi demand from non-local users, up 129%, 113%, 112%, and 121% respectively compared to the spring. Among the many universities, Harbin Institute of Technology had the highest increase in taxi demand from non-local users, up 188% year-on-year.

"Reading thousands of books" and "traveling thousands of miles" are going in both directions, and "traveling with textbooks" has become a trend in the summer vacation. From the perspective of taxi demand, Nanjing Confucius Temple Qinhuai Scenic Belt Scenic Area, Lijiang Ancient Town Scenic Area, etc. are on the list of the top 5 popular attractions for summer "textbook tours". Yuanmingyuan Ruins Park, Zhangjiajie Wulingyuan-Tianmen Mountain Scenic Area, etc. are the top 5 attractions with the highest increase in "textbook tours", and the increase in taxi demand is more than 50% compared with the spring. From July 20 to August 20, Didi and Zhangjiajie National Forest Park will set up a "climbing pick-up point", where you can participate in the mountaineering pick-up check-in on site, and you can also enjoy the "first order 30% off, second order 20 yuan off" discount when taking a taxi.

With the demands of study tours, indoor summer vacation, and "one-stop baby walks" interweaving, science and technology venues are experiencing a "summer fever". Since the summer vacation, the demand for taxis to museums has increased by 21% year-on-year, among which the demand for taxis to Sanxingdui Museum has increased by more than 8 times year-on-year, and the demand for taxis to Zhejiang Provincial Museum, Shanghai Museum, and Jingdezhen China Ceramics Museum has increased by 298%, 158%, and 106% year-on-year respectively. The demand for taxis to science and technology museums has increased by 85% compared with the spring, among which the demand for Didi taxis to Shanghai Planetarium (branch of Shanghai Science and Technology Museum) and China Science and Technology Museum has increased by 122% and 101% respectively.

The weather is hot in the summer. To facilitate users' travel, Didi Chuxing issued summer travel coupons in 21 cities including Jincheng, Luliang, and Ulanqab from July 15 to August 22. During the event, users can enter the main venue of the event every day to receive the order completion task. If they complete the special/express/taxi category orders and pay between 7-10 am, they can enjoy a 25% discount during the designated time period of the day; if users complete 5 orders in total within the week, they can get 2 coupons with an immediate discount of 8.8 yuan.

　　After the college entrance examination, driving training has led to a hot demand for taxis. Some post-00s start commuting during the summer vacation

Data from Didi Chuxing shows that "Generation Z" has become a new force in summer travel, with taxi demand from those born between 1995 and 2005 accounting for 36% of the total, and taxi demand from those born after 2005 increasing by more than 80% year-on-year.

Since June, the demand for taxis among teenagers aged 14-17 has increased by 48% year-on-year. To better protect the safety of teenagers, Didi launched a family and friends protection tool last year, which can automatically share itineraries, view itinerary trajectories in real time, remind drivers to deliver, and pay fares on behalf of them. Since June, the number of teenagers who have bound family and friends protection has increased by 172% month-on-month. The platform recommends that everyone pay attention to safety during summer travel, and minors under the age of 14 must be accompanied by relatives and friends when traveling.

Learning to drive, changing your look, and the demand for "transformation" after the college entrance examination have driven the popularity of related travel scenarios. Since the summer vacation, the demand for taxis from 18-year-old users going to driving training places and beauty salons has increased by 106% and 52% respectively year-on-year.

Many of the "newcomers to the workplace" born in the 2000s are already working or interning during the summer vacation. The demand for Didi commuting has increased by 42% year-on-year. The demand for cars is mainly concentrated in first-tier and new first-tier cities such as Beijing, Chengdu, Shanghai, Guangzhou, Chongqing, and Hangzhou.

This year's summer movies were both critically acclaimed and commercially successful, and the demand for Didi taxis to go to the cinema increased significantly, up 35% compared to the spring season.

During the summer vacation, the demand for taxis in education-related scenarios is more diverse, and the demand for Didi taxis in education and training venues has increased by 26% year-on-year. Primary and secondary schools are on vacation, and libraries and "small dining tables" have also started "storage mode", and the demand for Didi taxis has increased by 41% and 28% respectively compared with the spring.

Since the beginning of summer vacation, Didi customer service has become a "homework guardian". A total of 172 users have contacted customer service to help find their summer homework left in the car, most of whom were parents. Some students accidentally forgot their precious "admission notice" in the car. The fastest case was that the driver helped find it 20 minutes after receiving the information that the item was lost.

Didi customer service reminds everyone: Don't be careless during the summer vacation, and take all your belongings with you when you get off the car! If you accidentally lose something, please find the corresponding order in the App as soon as possible, click "Lost and Find" to contact the driver as soon as possible.

　　New overseas users prefer to go to Shanghai Bund first. The demand for overseas taxis by Chinese users has increased by 167%.

The 144-hour transit visa exemption policy is constantly expanding, and more and more foreign friends are traveling to China. Didi Chuxing English version is continuously optimizing its products and services to welcome overseas tourists. In July, the demand for Didi taxis by overseas users after entering the country increased by 57% year-on-year. The top five cities in terms of taxi demand are Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu; the top five cities in terms of growth are: Kunming, Chongqing, Chengdu, Xi'an, and Harbin. Among them, the taxi demand in Kunming and Chongqing in July increased by 368% and 326% year-on-year respectively.

In July, after entering the country, new overseas users usually choose to check in at popular business districts and popular tourist attractions first. The most popular first-order destinations include: Shanghai Bund, Beijing Sanlitun Taikoo Li, Hangzhou West Lake Scenic Area, Guangzhou Beijing Road, Chongqing Jiefangbei, etc.

In July, the demand for taxis overseas using the Didi Chuxing International App increased by 38% year-on-year. Among them, the demand for taxis by Chinese users overseas using the Didi Chuxing International App increased by 167% year-on-year, with a surge in demand for taxis from Chinese users in Melbourne and Sydney, Australia, Auckland, New Zealand, Tokyo and Osaka, Japan, and Cairo, Egypt.

　　The number of Qingju rides in tourist hotspots increased by more than 40%, and the demand for ridesharing on the round-trip route between Hangzhou and Ningbo led the country in terms of growth

With the arrival of summer vacation, the demand for cycling has increased sharply. Beijing, Shanghai, Hangzhou, Guangzhou, Xi'an and Chengdu have become the most popular cities for cycling tours. The cities with the highest enthusiasm for motorcycle riding tours are Chongqing, Shenyang, Nanning, Kunming, Nanchang and Changsha. According to Didi Qingju data, since July, the number of rides in tourist hotspots has increased by more than 40% compared with the previous month. Choosing Qingju as a travel partner and "riding the city all summer" has become a new way for people to explore urban cycling tours this summer.

The ride-sharing service, which advocates equality, mutual assistance and environmental protection, is widely welcomed by users for suburban and medium- and long-distance trips. Didi's ride-sharing orders during the summer vacation increased by about 110% year-on-year, with Hangzhou-Ningbo, Chengdu-Nanchong and Jinan-Taian being the top three city routes with the highest increase in travel. As a popular tourist attraction during the summer vacation, the number of Didi's ride-sharing orders at the Chengdu Research Base of Giant Panda Breeding increased by 131% year-on-year.

To meet the needs of users for rideshare, Didi Hitch launched the "Summer Family Travel Season" event. Users can participate in the summer exclusive route coupon package through the Didi Travel App Hitch homepage, and enjoy a discount of up to 20% on rideshare. The event will last until the end of August. During the summer vacation, Didi Hitch also prepared exclusive discounts for college students to help college students travel during the holidays. For details of the discounts, please refer to the student rights and interests on the Didi Hitch homepage.

Didi Hitch calls on car owners and passengers to abide by the platform's agreements and respect fellow riders when going on a ride during the summer vacation. (China Business Network APP)