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Sanyan Technology reported on August 3 that according to AI Blue Media, the owner of a Douyin men's shoe brand store said that he had purchased a total of about 80,000 yuan in services on the Jiaogepengyou e-commerce academy, of which the "21-day companionship" service alone cost 54,800 yuan. If the human cost investment, live broadcast room decoration costs, and traffic investment costs in this cycle are taken into account, the total investment is close to 150,000 yuan.

According to the introduction of Jiaogepengyou in the promotion and publicity at that time, after the Jiaogepengyou team took over, the GMV of the original store could be increased by 3-5 times. However, in the end, the store owner found that the Jiaogepengyou training instructors' eloquent teaching and the invincible operation promoted by the team during the promotion, etc., had almost no effect when they were put into practice.

It was originally agreed that the service would last for 21 days, but the time was extended for several days after communication. Even so, the actual transactions of the two accounts in the hands of the store owner, after more than a month, totaled only 35 orders, excluding fake orders and returned orders, and the actual GMV was less than 4,000 yuan.