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Domestic vertical folding screen sales comparison, the first place is undisputed

2024-07-30

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With the official commercial launch of Xiaomi MIX Flip and the official preheating of Huawei Nova Flip, the industry has started to talk more about small vertical folding screens. In fact, everyone knows that whether a product is good or not is not determined by the manufacturer, but by whether real users will support it with real money.



On July 29, the industry insider "Smart Chip Guide" gave a sales comparison of domestic vertical small folding screens. Although the official commercial time is different, it can be seen from the data he gave that Huawei is really far ahead in this regard, and other companies are not opponents at all. There are currently three vertical folding screens on sale at Huawei. What's interesting is that these three models happen to rank in the top three. How much do they add up? I believe everyone knows it. So in the field of vertical folding screens, all the others may not be Huawei's opponents together, not to mention that Huawei is about to release a small folding screen mobile phone in the Nova series. Unfortunately, vivo and OPPO may not have vertical folding screens this year.



In fact, Huawei is not only strong in vertical folding screens, but also has no rivals in horizontal large folding screens. Data from IDC shows that in the second quarter of 2024, Huawei is the brand with the highest sales of folding screen mobile phones, and its market share alone is as high as more than 40%. This is a very scary data. According to this trend, Huawei's folding screen share is estimated to reach more than 50% in the future. In other words, in the future, for every two folding screen mobile phones sold in China, one of them will be from Huawei. Therefore, other brands should be under great pressure and should learn from Huawei. Why are Huawei's folding screen mobile phones so popular in the market?



Of course, the most anticipated product in the industry is the Huawei Nova Flip, a small vertical folding screen phone. This is a folding screen phone belonging to the Nova series, and its positioning is definitely lower than the Pocket series. According to official information, Huawei did not follow the trend of making a super large external screen, but went its own way with its own design. I believe that after the commercial use of Huawei Nova Flip, it will definitely be a hit.