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(Text/Pan Yuchen, Editor/Gao Xin) On July 25, Deep Blue S07 was officially launched. The new car launched 10 models of plug-in hybrid (extended range) and pure electric power. Among them, the price range of extended range version is 149,900-199,900 yuan, with a total of 6 models; the price range of pure electric version is 169,900-212,900 yuan, with a total of 4 models. At the same time, Deep Blue S07 also provides a limited-time discount of 10,000 yuan for the whole series, and a limited-time gift of Huawei Qiankun Intelligent Driving ADS SE version and other car purchase rights.

Dark Blue S07 Dark Blue Car

The Deep Blue S07 is actually a modified model of the Deep Blue S7, positioned as a mid-size SUV. The exterior adopts a closed front face, and the headlight shape continues the family design, with a slender shape; the body is streamlined, and is matched with no-styling doors and hidden door handles to reduce wind resistance. Its length, width and height are 4750/1930/1625mm respectively, and the wheelbase is 2900mm.

Inside, the Deep Blue S07 is equipped with a 15.6-inch sunflower screen, built-in Qualcomm 8155 chip and Deepal OS car system. The cockpit is also equipped with leather seats, hidden air outlets, 14-speaker surround sound, 64-color ambient light, AR-HUD and other configurations.

Dark blue S07 interior dark blue car

In terms of power, the Deep Blue S07 extended-range version is equipped with a 1.5L engine (range extender) with a maximum power of 70kW. The maximum power of the motor is 175kW and 190kW depending on the model. The CLTC pure electric range is 125km, 215km and 285km respectively, and the CLTC fuel consumption is as low as 4.9L/100km; the Deep Blue S07 pure electric version is equipped with a maximum power of 190kW, and the CLTC range is 520km and 628km. In addition, the new car also supports 3C fast charging, which can charge the vehicle from 30% to 80% in 15 minutes.

Compared with other SUVs of the same level, Huawei Qiankun Intelligent Driving is the biggest selling point of Deep Blue S07. As the first model with Huawei Qiankun Intelligent Driving for less than 200,000 yuan, Deep Blue S07 integrates intelligent driving functions such as NCA high-speed cruise assisted driving and intelligent parking assistance, supports intelligent on-ramp and off-ramp, intelligent cornering, and recognition of 160 parking scenarios.

Changan Automobile mainly cooperates with Huawei through its high-end new energy brand Avita. However, compared with Seres Wenjie under the Hongmeng Intelligent Driving System, Avita, which also focuses on extended-range models, still has a large gap in market feedback with the former: in the first half of this year alone, Avita's sales volume was less than 30,000 units, while Wenjie's sales volume exceeded 180,000 units, which shows the influence of "Huawei content".

The decentralization of Huawei Qiankun Intelligent Driving to the Deep Blue brand, which is positioned lower and more suitable for the mainstream consumer market, is also an important measure for Changan Automobile to strive for differentiated competition in the mainstream market of 150,000-200,000 yuan. After all, the degree of involution in the compact-medium plug-in hybrid SUV market is obvious to all in the industry: on the same day that the Deep Blue S07 was launched, BYD Song L DM-i/Song PLUS DM-i equipped with the fifth-generation DM technology and Chery Fengyun T10, two plug-in hybrid SUVs also from leading car companies and with good competitiveness, were launched together, and the momentum of competition is obvious; in addition, the extended-range SUVs from new forces that have already entered the market, including Leapmotor C10 and Nezha L, are also opponents that Deep Blue S07 cannot underestimate.

Changan Automobile will inevitably face considerable challenges if it wants to break into the mainstream market with Deep Blue S07. However, for the Chinese plug-in hybrid SUV market, the entry of Deep Blue S07 is like a catfish entering the water, which will promote the continuous innovation of product strength of leading brands.

This article is an exclusive article of Observer.com and may not be reproduced without authorization.