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Vivo to release MR headset next year, investing in 3D imaging

2024-07-27

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More than two months after the release of vivo X100 Ultra, vivo began to look to the future.

At this year's vivo Imaging Festival, Yu Meng, vice president of vivo Imaging, revealed the technical route of the next generation of imaging and the direction of new imaging products.

vivo announces next-generation flagship

Blueprint Imaging was proposed by vivo earlier this year. It symbolizes professional, innovative and future-oriented imaging technology and consists of three modules: self-developed Blueprint sensor technology, Blueprint algorithm matrix and Blueprint imaging chip.

The next generation of flagship imaging phones will be equipped with new blueprint imaging technology.


The first is the self-developed blueprint sensor with a 22nm process technology. This processor is equipped with VCS 3.0 technology and Ture-TCG HDR technology, which works seamlessly with the jointly developed sensor to bring more powerful imaging effects.

VCS is a bionic spectral technology. By imitating the human eye's ability to capture light, it improves the Color Filter in front of the phone's CMOS, so that the phone has lower noise and better color reproduction performance when it receives light signals. Judging from the suffix, vivo has iterated three versions of VCS technology. This time, the sensor's readout noise will be as low as 0.9ef, which means that the quality of night scenes taken with mobile phones will be further enhanced.

Vivo is moving from "amount of light entering" to "quality of light entering", and is going further and further on this road.


The new generation of self-developed blueprint algorithm matrix followed closely, and vivo integrated this large model with 1 billion parameters into the telephoto imaging system. The algorithm matrix is ​​based on the "original image engine", focusing on enhancing the three aspects of image quality, color and imaging speed, and exerting efforts in both static and dynamic image recording fields, giving more possibilities to the image quality of the telephoto end.


The third technology of vivo's next-generation flagship is the Blueprint imaging chip.

The V3+ chip on the X100 Ultra has greatly enhanced the imaging capabilities of this phone. While reducing power consumption when shooting videos by 80%, it has also improved performance by 35%. It can process dozens or even hundreds of frames of images per second during video recording, and achieve multi-video algorithm concurrency under 4K shooting, bringing vivo's dynamic imaging capabilities to the top tier of Android.

The Blueprint imaging chip on the next generation of flagship imaging phones will greatly support various subjects, further optimize the highly-watched areas such as night scene performance and backlit portraits, and strive to explore new heights in mobile phone imaging.


In addition to the new imaging configuration of the next-generation flagship phone, vivo has not forgotten its "old friend" and announced that it will add the popular humanistic street photography camera mode to its previous products. As early as the end of August, the vivo X100 Pro will be updated.

Vivo enters MR market and will release wearable devices next year

In addition to the next-generation flagship, vivo also believes that there will be three new trends in future imaging: security, 3D imaging and XR technology.


In the era of rapidly developing mobile Internet, the ownership of images was once blurred.

When images are no longer physical entities but invisible and intangible data, the blurring of ownership is inevitable - ordinary users can hardly put digital photos in their pockets or lock them in cabinets.

In order to prevent images from being stolen and used for other purposes, vivo has introduced three new imaging features: unalterable, traceable, and recognizable across devices. These three features will directly act on the metadata of photos and videos, effectively protecting the privacy of users' image data.


In addition to imaging performance and data security, vivo decided to enter a higher-dimensional imaging field: 3D imaging.

Based on its powerful imaging performance, the X100 Ultra can use two different cameras to simultaneously capture images, and take 3D photos and videos through the parallax of the two lenses.

vivo also cooperated with Rokid to jointly launch a 3D image space album, which supports viewing of captured 3D image content.


This reminds me of the "spatial video" on Vision Pro. iFanr previously compared this high-dimensional image to the "world meditation bowl" because we can connect with others through such images, experience the content created by others, and empathize with the creators through the information conveyed by vision and hearing.

In addition to its content layout in 3D imaging, vivo also officially announced that it will launch its own MR wearable device in 2025, using imaging as a fulcrum to leverage more possibilities.

At this point, vivo’s future imaging blueprint has already taken shape - based on self-developed technology, it has expanded from two-dimensional imaging to the spatial field, and in addition to smartphones, it has also deployed MR wearable products.

Vivo's continued investment in imaging technology has given it the opportunity to open up a new track. Vivo is not the first company to follow the path of technology and explore its own path, nor will it be the last.