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Jimu News reporters Li Ying, Yao Yun and Cao Xuejiao

On July 25, Dongfang Zhenxuan issued an announcement stating that Dong Yuhui had resigned from Dongfang Zhenxuan. Jimu News reporters noted that two hours after the news was posted online, the number of people online and entering the Douyin live broadcast room of "Yihui Xingxing" under Yihui Xingxing (Beijing) Technology Co., Ltd. soared, with more than 120,000 people online and 200,000 people entering the room.

According to an announcement released by the Hong Kong Stock Exchange on the 25th, after friendly discussions, Dong Yuhui will no longer serve as the anchor of Oriental Selection. At the same time, another announcement released by the company disclosed the disposal plan of Yuhui Xingxing. Dong Yuhui purchased 100% of the equity of Yuhui Xingxing (Beijing) Technology Co., Ltd. for 76.5855 million yuan. Previously, Yuhui Xingxing (Beijing) Technology Co., Ltd. was 100% controlled by Beijing New Oriental Xuncheng Network Technology Co., Ltd., and New Oriental founder Yu Minhong was the actual controller of the company.

At around 6:11 p.m. on the 25th, Dong Yuhui posted on the social platform, saying, "The resignation was made after friendly consultation and unanimous decision by both parties. After Yuhui Tongxing, we will start to operate independently." Yu Minhong also responded that he had paid all the promised benefits and awarded all the net profits of Yuhui Tongxing to Dong Yuhui.

According to the announcement disclosed by Oriental Selection, Yuhui Tongxing (Beijing) Technology Co., Ltd. was established on December 22, 2023. As of June 30, 2024, the company's net profit was 141.4 million yuan and the company's net assets were approximately 76.5855 million yuan.

It is understood that the office of Dongfang Zhenxuan is located in the e-World Wealth Center on Zhongguancun Street. On the 25th, Jimu News reporters visited the office of Dongfang Zhenxuan. At around 8:30 pm, the office was still brightly lit and there was a security guard on duty at the door. According to him, the employees of Dongfang Zhenxuan work late, and the live broadcast related personnel will work until the early morning.

On the evening of the 25th, the office of Oriental Selection was located at e-World Wealth Center

Jimu News reporters noticed that after the news was released, the number of people online and entering the live broadcast rooms of "Oriental Selection" and "Walking with Hui", the main live broadcast accounts of the above two companies, increased. According to the monitoring of the short video data analysis platform Chan Mama, at around 8:30 p.m. on the 25th, the number of people online in the Douyin live broadcast room of "Walking with Hui" reached a maximum of 125,000. About half an hour later, the number of people entering the live broadcast room reached a maximum of 204,000. Compared with the data at 6 p.m. that night, both data increased by more than 20 times. In the live broadcast room of Oriental Selection, netizens left messages one after another, "Blessing Oriental Selection" and "Oriental Selection is getting better and better"; in the live broadcast room of "Walking with Hui", more people said "Congratulations to Dong Yuhui" and "Support Walking with Hui".

At around 9 p.m. on the 25th, the number of people online in the Douyin live broadcast room of "Oriental Selection" reached a maximum of 39,000, and the number of people entering the live broadcast room reached 60,000, both of which increased by more than three times compared with the data at around 6 p.m. before the news spread that night.

As of press time, the number of fans of "Dongfang Zhenxuan", the main live broadcast account on the Douyin platform under Dongfang Zhenxuan Company, is 29.866 million, and the number of fans of "Yuhui Xingxing", the live broadcast account on the Douyin platform under Yuhui Xingxing (Beijing) Technology Co., Ltd., is 21.549 million.

(Source: Jimu News)