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Summary:Show the world higher "Chinese standards".

The 2024 Paris Olympics will kick off on July 26 local time. The many "Made in China" products on and off the field come from the confidence of Chinese companies. After decades of development, a large number of Chinese companies have shifted from OEM production to the internationalization of their own brands. In particular, Chinese sports brands have established their reputation in the international market by frequently appearing in top international events.

"Made in China" from Shenzhen

During the Paris Olympics, a fleet of thousands of drones from Shenzhen Longgang Gaoju Innovation will perform wonderful shows over the Eiffel Tower and the Palace of Versailles, painting a series of technological and dynamic Olympic pictures in the air.

On July 14, during the celebration of the arrival of the flame of the Paris Olympic Games in France, Gaoju Innovation, a national-level specialized and innovative "little giant" enterprise in Longgang, amazed the audience with its innovative drone formation performance. 1,100 EMO drones (upgraded models) took off into the sky, combined with the shape of the Eiffel Tower, mounted fireworks, transformed into a variety of Olympic element patterns, and staged a shocking "cyber fireworks" show to pay tribute to the Paris Olympics.

Drone show.

It is understood that Gaoju Innovation has been deeply engaged in the field of drone formation performances since 2018. It has the world's largest drone formation fleet and leading technical strength. In recent years, it has presented thousands of drone formation performances in more than 300 cities around the world, accounting for more than 70% of the global market in this segment. The drones used in the Olympic performances have fully upgraded their mounting systems, realizing multiple mountings such as fireworks and flower spreaders, demonstrating the company's strong technological innovation and product development capabilities.

Another company from Longgang, Shenzhen, Absen, with its excellent LED display technology, provides high-quality LED large screens and service guarantees for the opening ceremony of the Olympic Games, major event venues and core areas. Absen large screens have been erected on the stages on both sides of the Seine River, and will provide stable and smooth ultra-high-definition display and live broadcast support for the opening ceremony, showing the charm of "Made in China" to the world.

It is reported that during the Olympic Games, more than 50 Absen large screens will be used in core areas such as the Bercy Arena, the Stade de France, the fan viewing area, the City Hall Square and other Olympic venues, as well as traffic arteries. The main application products are high-end rental PL series and A series outdoor advertising screens. According to the company's annual report data, as of January 2024, the cumulative sales of PL series products worldwide have exceeded 180,000 square meters, and its products and services are used in global top events such as the NBA All-Star Game and the League of Legends Finals.

The table tennis court is full of "Chinese style"

Table tennis is China's national sport, and Chinese-branded equipment also dominates the table tennis arena.

Following the six Olympic Games in Sydney, Athens, Beijing, London, Rio and Tokyo, Shanghai brand DHS made its debut in Paris, sponsoring the Olympic table tennis events for the seventh time in a row. In addition to table tennis, DHS also undertook the task of sponsoring some equipment for the Olympic badminton events.

Combining technology with romance, the "color-changing" DHS rainbow table tennis table has become a highlight. The Paris Olympic table is mainly black, and according to the requirements of the Paris Olympic Committee, pink and purple elements are added; in the LOGO design, "PARIS 2024" and the five-ring logo are embossed for the first time to highlight the temperament of Paris as an art capital. The friction coefficient and other parameters of the table are much higher than the relevant standards set by the International Table Tennis Federation. At the same time, in order to prevent players from bumping during the game, the three-dimensional logo uses a sharpening and smoothing process. The table uses a variable lighting system with its own chip. Through a mobile phone or remote control device, the lighting changes can be remotely controlled to present the seven colors of the rainbow, bringing an excellent viewing experience to the audience.

Ma Long trains before the game.

Guangzhou Shuangyu once again became the exclusive supplier of Olympic table tennis balls after 16 years. "We have reduced the ball's elasticity tolerance to within 4 mm, the weight tolerance to 0.015 g, and the hardness and roundness tolerance to within 0.05 mm. Each indicator far exceeds the ITTF standard. The center of gravity of the table tennis ball is more stable, the elasticity is better, and the hitting effect is better." said the relevant person in charge of the company.

Cooperation with international sports events has helped Shuangyu Sports to expand its products and brands overseas and increase its international business share. With the help of the Paris Olympics and the sports year, Shuangyu's overseas orders increased by 20% this year.

In addition, the flooring of the table tennis court comes from Hebei Yingliao. It is reported that the flooring is made of recyclable rubber material, which has the advantages of low carbon, green, recyclable and environmentally friendly, and meets the requirements of the Paris Olympic Organizing Committee for "high standards of venue construction for carbon reduction, environmental protection and recyclability".

Invest in R&D and set industry standards

According to the financial reports disclosed by leading domestic sports companies, the R&D investment of many companies has increased year by year, and in 2023, the average growth rate exceeded double digits, exceeding 15%. Today, Chinese sports brands have become the "main force" in the Olympic arena, helping the development of Chinese sports.

Workers are processing carbon fiber bicycle frames.

In this Olympics, Taishan Sports customized the Ruibao T24 track bike for the Chinese national team. It uses an aviation-grade nano-carbon fiber frame. Through finite element analysis, ultrasonic non-destructive testing and 150,000 pedaling fatigue tests, the aerodynamic effect has been improved by 5% compared with the previous generation of products, providing stronger protection for Chinese athletes to win gold and silver medals.

It is understood that the Ruibao carbon fiber bicycle was designed for competitive cyclists when it was born. The R&D personnel fully integrated ergonomics and aerodynamics, and made new key technical breakthroughs in aerodynamic performance. The overall frame uses high modulus carbon fiber, which greatly improves the overall strength of the frame. Ruibao carbon fiber bicycles are extremely light and can be easily lifted with one hand or even two fingers. They are even lighter and smoother to ride.

In this Olympic Games, the sports mats for judo and wrestling events are also provided by Taishan Sports. The sports mats use smart chip technology, which can trace the status of the equipment throughout its life cycle and accurately capture the strength, speed, and trajectory of athletes, providing more accurate data support for training and competition. The surface of the sports mat uses nano-antifouling and antibacterial coating technology, which has the characteristics of antifouling, easy cleaning, antibacterial, and environmental protection.

Workers lay out wrestling mats in the production workshop.

Facing fierce competition from similar foreign products, in order to comply with various international rules, Taishan Sports has established its own laboratory, conducted in-depth research on environmental protection, sustainability and cost reduction, and established industry standards. The International Judo Federation has also made adaptive modifications to relevant rules and documents based on Taishan Sports' technical standards. The International Judo Federation has nearly 200 member associations, almost all of which use Taishan Sports' judo mats. After several years, this judo mat has become a benchmark for the entire industry. During this Olympic Games, more than 2,000 domestically produced mats will be used by the world's top athletes.

The Paris Olympics is not only a competition venue for athletes, but also a stage for Chinese companies. The "Made in China" products that are successfully exported will show the world a higher "Chinese standard" and make a greater "Chinese contribution".