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Introduction: Grow good crops, brew good wine, control quality, and build the countryside together.

Every June when you go to Bozhou, Anhui, you will witness a vast and spectacular scene on the highway: golden wheat waves roll up and down with the wind, the harvesters roar, interweaving in the fields to form a beautiful symphony, and in the joy of the harvest, the rich wheat aroma penetrates into your nostrils.

For farmers who grow grain, this is a season of harvest and joy. For the winemakers of Gujing Gongjiu, this is the production site of the "first workshop".

Promoting the construction of special grain bases for brewing and insisting on setting up the "first workshop" in high-quality grain production areas are important measures for Gujing Gongjiu to control quality from the source. Adhering to the core values ​​of "being a real person, brewing fine wine, being kind to oneself, and helping the world", Gujing Gongjiu closely combines the construction of the "first workshop" with rural revitalization, and practices the responsibility of "helping the world" with great love, and handed in a Gujing answer sheet that demonstrates the responsibility and commitment of state-owned enterprises.

1. Stick to the "grain" heart: Gujing Gongjiu grows good grains and brews good wine

As a unique drink with a long history in China, Baijiu carries a rich history and culture, and Gujing Gongjiu, one of the eight famous liquors, is the best among them. As early as more than 1,800 years ago, Cao Cao presented Jiuyun Spring Liquor, the predecessor of Gujing Gongjiu, to Emperor Xian of Han, Liu Xie, who was very impressed after drinking it, and since then, it has established its status as "the first tribute of China".

Behind the long history lies a rich grain culture and winemaking skills. Good grains make good wine, and Gujing Gongjiu knows this truth very well. The wheat must come from the soft winter wheat of the Huanghuai high-quality wheat producing area, which is rich in carbohydrates, protein and starch; the sorghum must be produced in western Liaoning, with full grains and high starch content; the corn must come from the main producing areas of North China and Northeast China, and the rice and glutinous rice must also be easy to ferment and saccharify... The careful screening and selection of grains has created the unique style of Gujing Gongjiu, which is "clear as crystal, fragrant as orchid, sweet and mellow in the mouth, and long-lasting aftertaste."

Raw grains are the basis for Gujing Gongjiu to control its quality. In order to protect the aroma of the wine, Gujing Gongjiu has started the transformation from selecting "grain" to "planting" grain, and has built wheat planting bases in Bozhou and its surrounding areas. At the same time, with a scientific and rigorous quality traceability system, every grain can be traced back. During the planting process, the farm uses sensors to monitor the growth of field crops, agricultural machinery operations, meteorological information, soil temperature, humidity, salinity, conductivity and other information in real time, ensuring yield and sustainability while protecting the environment.

Adhering to the "grain" heart, Gujing Gongjiu has continuously strengthened the core of quality and established the Gujing "grain" policy, namely the raw grain research platform, Gujing special wheat varieties, unified grain breeding principles, raw grain management standards, and Daqu application results. Under the full-staff, full-process, and all-round closed-loop quality control system, Gujing Gongjiu has continuously improved its product quality to ensure that every drop of wine exudes a pure aroma.

2. Building the countryside together: Gujing Gongjiu's "first workshop" is spread across the fields

As industries flourish, villages prosper. As the rural revitalization strategy continues to deepen, state-owned enterprises have taken positive actions based on their actual conditions, continuously innovated assistance measures in the fields of industry, employment, intelligence, and consumer assistance, and demonstrated their responsibility in promoting rural revitalization.

As a large state-owned enterprise in Bozhou, Gujing Gongjiu has continuously increased its investment in rural revitalization. Based on the principle of "benefiting farmers, long-term cooperation, mutual benefit and win-win", it has closely combined the control of product raw materials with the social responsibility of helping rural revitalization, and built a model of double harvest for farmers and enterprises. It has successively signed wheat base planting agreements with major growers in Bozhou City, and precisely served the local "three rural" work.

With the continuous promotion of the "order planting" model, Gujing Gongjiu, on the one hand, helps improve the quality and efficiency of agriculture and contributes to the development of agricultural modernization; on the other hand, it opens up all links from the source of grain to the food terminal, realizing closed-loop management from a grain to a drop of wine, further strengthening the quality assurance of Gujing Gongjiu.

Leading the deep integration of agriculture and industry is an important measure for Gujing Gongjiu to focus on "grain to food" and "farmer to worker". By developing "order planting" in major grain producing areas across the country such as Inner Mongolia and Heilongjiang, Gujing Gongjiu has created the "first workshop" spread across the fields. At the same time, the expert guidance and "order planting" of Gujing Gongjiu·Year Original Grain Research Institute allow farmers to farm scientifically and achieve "no worries about planting" and "no worries about selling", thereby promoting the sustainable development of agriculture and the stable increase of farmers' income.

By continuously expanding the planting cooperation with the base, Gujing Gongjiu signed a sorghum planting agreement with farmers in 2023. At the same time, the planting base area of ​​glutinous rice increased, and a wheat planting agreement of hundreds of thousands of acres was signed in Bozhou. Gujing Gongjiu strictly controls the quality of grains to ensure that every grain is high-quality and safe, providing consumers with healthy and memorable wine.

3. Benefiting the world: Gujing Gongjiu actively practices corporate social responsibility

Rural industrial revitalization is a microcosm of Gujing Gongjiu's active fulfillment of corporate social responsibility, and a vivid embodiment of Gujing Gongjiu's practice of the values ​​of "being a real person, brewing fine wine, being kind to oneself, and helping the world". In addition to supporting the industry, Gujing Gongjiu also established a leading group for support work and selected key personnel from the company to form a village-based work team to help the rural revitalization work in the assisted areas achieve practical results.

Xu Changyong, a native of Gujing, who once served as the first secretary of the Party Committee and the leader of the poverty alleviation team stationed in the village in Yangzhuang Village, Lumiao Town, Qiaocheng District, Bozhou City, has made positive contributions to the local rural revitalization work. He started to repair the dilapidated old bridge in the village, and carefully selected four local specialties to make a distinctive "Yangzhuang Four Treasures" gift box to stimulate the endogenous driving force of local economic development. Like Xu Changyong, Chen Yongbao, a native of Gujing, also served as the first secretary and poverty alleviation team leader. In Liuyuan Village, Sanyi Town, Mengcheng County, Bozhou City, the village-level photovoltaic poverty alleviation project led by Chen Yongbao can increase the collective income of the village by more than 300,000 yuan each year, helping villagers to achieve self-reliance and continuous income growth.

Gujing Gongjiu's sentiment of "helping the world" does not stop there. Since 2007, Gujing Group has continued to hold the "Golden Autumn Scholarship and Aid Activities", and has distributed a total of 7.1277 million yuan in scholarships and aid, helping 1,448 students to "realize their dreams", and lighting up the students' path to study with love and kindness.

In addition, Gujing Gongjiu also vigorously promotes the spirit of contribution and integrates the practice of social responsibility into the company's organizational operations. For example, it has established multiple volunteer teams such as the Gujing 20 Volunteer Service Team and the "14+N" Civilized Volunteer Service Team; actively carried out diversified public welfare activities such as helping the poor; and cooperated with the Anhui Disabled Welfare Foundation to solve problems for the disadvantaged groups...

Actively promote the planting of raw grains for brewing, help rural revitalization, and take practical actions to assume social responsibility, making Gujing Gongjiu widely praised. In 2023, Gujing Gongjiu was awarded the "30 Years of Social Welfare Award of China's Wine Industry", "Humanitarian Medal of the Chinese Red Cross", "2022 Charity Enterprise", "China Wine Industry ESG 2022 Outstanding Case" and "ESG Pioneer 100 Index (2023) Outstanding Case of State-owned Enterprise Listed Companies".

Over the years, while winning the favor of consumers with its excellent quality, Gujing Gongjiu has not forgotten to give back to society. It has made real efforts and devoted itself to promoting rural revitalization, supporting education, participating in public welfare for the disabled, assisting disadvantaged groups, and inheriting culture. This has not only promoted the spirit of contribution, but also demonstrated its responsibility and commitment as a state-owned enterprise.