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In the 24 hours after Biden withdrew from the election, Harris attracted attention and money

2024-07-23

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After US President Biden announced his withdrawal from the election, he seemed to have temporarily escaped the experience of being trampled upon, and the media turned their attention to Harris's nascent campaign.

Harris, who currently seems to have an 80% chance of winning the Democratic presidential nomination and representing the party with the endorsement of party bosses and important groups, has rapidly been scrutinized by all walks of life for her background, resume, and political achievements, and has also attracted attacks from the Republicans.

At the same time, Biden also officially handed over the $96 million raised by his original campaign team directly to Harris' team. Bloomberg said,This is a gamble worth $96 million.

Just one day later, the Harris campaign announced that they had receivedUS$81 millionThe campaign has raised nearly 590 million yuan in donations (nearly 590 million RMB), which the team claims is the best fundraising result in the history of US presidential elections.

The team also revealed that more than 880,000 of these donors are "grassroots" donors, and 60% of them donated money for the first time in this presidential election. In addition, more than 40,000 donors promised to contribute regularly, and more than half of them promised to donate to Harris every week.

These more than 80 million US dollars, plus the nearly 250 million US dollars in reserves that the team has previously raised, will undoubtedly add icing on the cake for Harris' campaign "ammunition depot."

Usually, such fundraising platforms will have a big fundraising harvest when major political events occur to mobilize voters to spend money, such as the Supreme Court overturning the Roe v. Wade abortion case in 2022 and Republican presidential candidate Trump being convicted of 34 counts of "falsifying business records."

The media believes that this also reflects that Biden's departure and Harris's appearance on stage have motivated donors and the public. Democrats also said that the party's campaign has finally seen a turning point and there is no need to worry about Biden dragging down the election campaigns of other Democrats.

Politico reported that as early as Monday morning, an online fundraising platform for the Democratic Party had raised nearly $50 million for Harris' campaign. These donations also benefited other Democratic candidates participating in other elections (such as congressional elections and local elections), and it is estimated that these candidates have received a total of $20 million. The platform also claimed that this is one of the largest fundraising gains they have seen so far.

In contrast, on Saturday before Biden announced his withdrawal from the race, the platform only raised $7 million in donations. According to statistics, after the presidential debate between Biden and Trump at the end of last month, the platform raised a minimum of just over $3 million in a single day.

Several media outlets have also confirmed that a super PAC that has close ties with Biden's campaign team and aims to conduct political propaganda and mobilize voters to support Biden's re-election said that they had received donations from donors after Biden announced his withdrawal from the race.Pledged to donate US$150 million(Close to 1.1 billion RMB).

This strong boost will allow the Democratic Party-related organization to resume campaign advertising in swing states and promote voter outreach, and will also support the team in conducting outreach to the Latino community. Previously, the political action committee had hinted that Biden's campaign fundraising had encountered huge resistance, and as time entered the fall sprint for the election, Biden-related organizations were finding it increasingly difficult to raise funds.

In the American political arena, the fundraising performance of politicians' campaign teams is often regarded as a forecasting weather vane and the "fuel" that drives candidates to carry out campaign propaganda. From hiring team members, to printing promotional materials, placing TV and online ads, to organizing campaign rallies, etc., every moment is inseparable from the support of campaign funds.

The cost of political advertising has also been rising year by year. According to Axios, in this election year, the cost of political advertising in the United States will rise toAbout US$16 billion(more than 110 billion yuan), an increase of more than 30% compared with the election year four years ago. Most of it will be used to purchase advertising time on local TV stations.

Therefore, politicians cannot say “no” to their donors and voters. After all, with sufficient “ammunition”, candidates’ campaigns can be carried out more smoothly.