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Yangtze Business DailyAfter the successful conclusion of the 21st Hubei University Student Entrepreneurship Marketing Competition and the 5th National Public Welfare Short Video Creation Competition, with the arrival of summer vacation, many college students have expressed their desire to conduct social practice during the summer vacation to gain knowledge and challenge themselves. The organizing committee of the University Student Entrepreneurship Marketing Competition specially organized the University Student Entrepreneurship Marketing Competition & China Mobile Summer Training Camp, and jointly with Hubei Jingchuyun Digital Technology Co., Ltd., launched the "Serving New Students, Free Calls" activity.

In order to help students better understand the event agenda and learn marketing promotion methods, the organizing committee of the competition recently held an online kick-off meeting for the College Student Entrepreneurship Marketing Competition & China Mobile Summer Training Camp. Qin Jian, director of the marketing competition organizing committee, and Xu Qian, head of the China Mobile Summer Training Camp, provided online coaching for the students.

Qin Jian, the director of the Hubei University Student Entrepreneurship Research Institute of the Yangtze Business Daily and the director of the Marketing Competition Organizing Committee, said that the purpose of holding this University Student Entrepreneurship Marketing Competition & China Mobile Summer Training Camp is to encourage college students to make good use of their winter and summer vacations to carry out various forms of social practice activities, provide students with a rich and colorful learning and growth opportunity, further stimulate the enthusiasm of college students to work and study, and show the educational results of college students' theoretical learning. Director Qin also said that unlike the regular schedule of previous University Student Entrepreneurship Marketing Competitions, this summer training camp activity is an extension of the University Student Entrepreneurship Marketing Competition, which is more challenging for students and can better train students' initiative in social practice. The organizing committee of the competition and the person in charge of the mobile training camp will escort the students throughout the whole process, provide consultation and teaching at any time to ensure that the students actively participate smoothly; at the same time, incentives at all levels will be provided to stimulate the enthusiasm of students to engage in social practice.

Xu Qian, the person in charge of China Mobile's summer training camp, brought a professional and systematic marketing promotion strategy to the students. She said that the key to campus online marketing is that media is the touchpoint, connection is the key, familiarity is more tolerant, and trust promotes transactions. The three steps of the traffic-driving mindset are to make people in need believe, make people in need take action, and make people in need see. Next, Xu Qian introduced in detail the skills and words of marketing communication, as well as the commonly used social marketing management methods, and designed several daily marketing scenario dialogues, which made the students participating in the launch conference gain a lot.

Qin Jian, director of the Marketing Competition Organizing Committee, said that the College Student Entrepreneurship Marketing Competition & China Mobile Summer Training Camp is an attempt of the College Student Entrepreneurship Marketing Competition. In the future, the organizing committee will work with more partners to provide college students with more stages to improve themselves and show themselves based on the platform of the College Student Entrepreneurship Marketing Competition. The partner of this summer training camp is Hubei Jingchuyun Digital Technology Co., Ltd. (hereinafter referred to as Jingchuyun), a digital technology company based on infrastructure business, with digital technology as the core, digital security as the development, and operator business as the cornerstone. The company has always focused on providing high-quality services to customers. Since its establishment, while achieving rapid growth in corporate scale and output value, it has relied on team, supplier cooperation and professional services to build many high-quality projects and achieve a win-win situation for owners, suppliers and enterprises.