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2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France. At this important milestone in Sino-French relations, TASTE FRANCE's French Week also ushered in its 17th grand event. It not only carries the profound significance of cultural exchanges between the two countries, but also brings a new way of celebration. As the 33rd Summer Olympics in Paris approaches, it has entered the five major boutique supermarkets, preparing to ignite a French-style feast in July.

This year's "French Festival" is dominated by purple, symbolizing the romance and innovation of France. From Guangzhou to Beijing, from Haikou to Nanning, key stores in Guangzhou, Shenzhen, Shanghai, Beijing, Haikou and Nanning have carefully created a shopping experience full of French atmosphere for consumers. Walking into these stores, it feels like being in the lavender fields of Provence, allowing consumers to feel the romance and elegance of France while shopping.

From July 12 to July 28, Olé boutique supermarket will take the lead in opening the "French Festival" in Guangzhou and Shenzhen. Then, city'super·Life from July 18 to August 7, Jenny Wang supermarket from July 19 to August 1, Corner's Deli from July 20 to August 1, and Epermarket from July 23 to August 5, allowing consumers to not only enjoy high-quality French food, but also experience the unique charm of French culture.

For those consumers who like to stay at home, the "French Festival" has also prepared a wealth of online promotions. Through mini programs, Meituan, Ele.me, JD.com and other e-commerce platforms, consumers can enjoy the exclusive promotions of the "French Festival", allowing you to easily experience "France on the tip of the tongue". In addition, from 5:00 to 8:00 p.m. on July 19, Olé Boutique Supermarket will "Benefit France" with consumers in the Douyin live broadcast room, launching a limited number of 1,500 168 yuan for 200 yuan vouchers, French hot-selling items with discounts as low as 50%, and lucky bag prize activities at different times. Le Van Hegen, President, Evian products and French European bags will be given away for free in the live broadcast room.

This "French Festival" also specially recommends a number of brand products, including Brocéliande antibiotic-free pork products, Le Maître Charcutier low-temperature meat products, Président dairy products, Aoste dried meat snacks, Evian Sparklin carbonated natural mineral water, SAPMER French cod, Esomme bottled beverage preservation interface and Lesaffre yeast, etc.

It is worth mentioning that this year's "France Festival" has teamed up with Xinghai Concert Hall for the first time. If you spend a certain amount of French products in participating stores, you will receive two tickets to Chen Sa's piano solo concert (October 10, 2024) hosted by Xinghai Concert Hall.

China and France have a long history of friendship, and the two peoples share a common love for food. As the Chinese market's demand for diversification, quality, and high-end products continues to grow, French companies are also constantly improving their products to adapt to this vibrant market. This "French Festival" is such a two-way rush between Chinese consumers and French products, making a healthy, high-quality, and happy lifestyle a "new daily routine" for everyone who loves life.

Written by: Nandu reporter Wang Xin