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appreciating flowers and exhibitions, appreciating delicious food, strolling in the countryside...the theme activity of "national trend autumn charm of beijing" has linked up with special resources from multiple departments and fields to organize nearly 400 consumption promotion activities to add color to holiday life. during the national day golden week, department stores, supermarkets, specialty stores, catering and e-commerce businesses monitored by the municipal commerce bureau achieved sales of 7.06 billion yuan: the city's 60 key business districts had 45.73 million passengers, a year-on-year increase of 19.7%.

during the holidays, various themed activities boost the consumer atmosphere. tongzhou district's "west bank of the canal·beautiful life festival" integrates film screenings, music festivals, and beer festivals, and more than a hundred online celebrity stores create a trendy consumption gathering place; changping district links several park scenic spots and business districts to carry out "agricultural carnival" activities, inviting people experience idyllic travel at science popularization venues and agricultural products markets; mentougou district’s “tangu music week” is sung in the valley, allowing tourists to enjoy the beijing suburbs... the new shougang park business district and changping new city business district are monitored by the municipal commerce bureau. the passenger flow of the quanzhou and hetan commercial districts increased by 52.7%, 41.5% and 36.4% respectively year-on-year. the consumption amount of xiangyun town commercial district, xidan-financial street commercial district and shuangjing commercial district increased by 7 times, 2.7 times and 1.7 times respectively year-on-year.

on the eve of the national day, the first tongzhou wanxianghui opened its doors with more than 260 stores to welcome customers. the 100 regional first stores built a new consumption growth pole in the city's sub-center, with customer traffic exceeding 500,000 during the holiday. the newly opened huayuanfang in mentougou district has nearly 100 stores, with more than 300,000 customers during the holidays. changping shahe wanda plaza brings together nearly 200 brands, with a passenger flow of about 280,000 in the six days since its opening. under armor's first outdoor store in beijing, the first new concept store in north beijing, and the first store in beijing for universal diving... a number of first stores have been launched together to promote the update of the consumer landscape.

during the national day holiday, red rhyme dishes activate catering consumption. the success of beijing's central axis as world heritage has brought considerable customer flow to restaurants along the line. ma kai restaurant in drum tower opens at 10:30 every day and does not close until 9:30 in the evening. from october 1st to 3rd, the restaurant sales were year-on-year. the growth rate exceeded 20%; the tongheju shichahai store located at the northern end of the central axis is also full of customers, with hundreds of customers queuing up every day. during the holidays, quyuan restaurant’s sales increased by 3.7% year-on-year, and ziguangyuan’s sales increased by 12.7% year-on-year.

the trade-in policy for home appliances has also aroused enthusiasm for home appliance consumption. citizen mr. zhang and his friends purchased a complete set of home appliances for three houses at suning.com's sijiqing store. after enjoying government subsidies and merchant activity discounts, they actually paid 250,000 yuan, saving a total of 100,000 yuan. according to statistics from the municipal commerce bureau, approximately 60,000 units of eight categories of home appliances, including refrigerators, washing machines, and televisions, were ordered during the holidays.

source: beijing daily client

reporter: ma jing

process editor: u028